Howard, WI — City Data, Demographics & Statistics
Outagamie County · Wisconsin
City DNA
A unique fingerprint for Howard based on 8 key metrics — compared to averages.
Quick Stats
Population
20,261
2023 ACS
Median Income
$84,896
2023
Median Home Value
$286,200
2023
Median Rent
$1,053
2023
Median Age
41.9
Unemployment
1.9%
Cost of Living Index
125.8
100 = national avg
Howard is a city in Outagamie County, Wisconsin, with a population of 20,261 according to the 2023 American Community Survey. Howard is one of the communities in Wisconsin.
The median household income in Howard is $84,896, and the median home value is $286,200. The cost of living index is 125.8 (where 100 = national average), and the median rent is $1,053 per month. The unemployment rate is 1.9%, and the median age is 41.9 years.
People & Demographics
Source: U.S. Census Bureau ACS (2023)Population
Total Population
20,261
Male
9,905
48.9%
Female
10,356
51.1%
Median Age
41.9
Education & Household
Bachelor's or Higher
24.3%
High School or Higher
45.2%
Foreign Born
2.1%
Veterans
8.7%
Married
45.9%
Avg Household Size
2.4
Marital Status by Age
Race & Ethnicity
Diversity Index
0.150
Simpson's Index (0-1)
Largest Group
White
92.1%
Foreign Born
2.1%
Hispanic/Latino Ethnicity
Hispanic/Latino is an ethnicity, not a race. People of any race can identify as Hispanic. This percentage overlaps with the racial categories above.
Hispanic/Latino
2.3%
472 people
Not Hispanic/Latino
97.7%
Hispanic/Latino Detail
Source: U.S. Census Bureau ACS (2023)Asian Detail
Source: U.S. Census Bureau ACS (2023)American Indian & Alaska Native Detail
Source: U.S. Census Bureau ACS (2023)Languages Spoken
Total Speakers (5+)
19,167
English Only
97.2%
#1 Non-English Language
Spanish
215 speakers
Limited English
1.0%
Language Distribution
English Proficiency
Speaks English Very Well
99.0%
Limited English Proficiency
1.0%
Veterans & Military
Total Veterans
1,753
8.7% of population
Disability Rate
33.7%
591 with disability
Veteran Median Income
$57,010
Unemployment Rate
5.7%
Period of Service
Veteran Age Distribution
Male Veterans
1,667
95.1%
Female Veterans
86
4.9%
Veteran vs Non-Veteran Income
Veteran Income
$57,010
Non-Veteran Income
$49,641
Difference
$7,369
14.8% higher
Disability Status
With Disability
591
Without Disability
1,162
Disability Rate
33.7%
Ancestry & Heritage
Total Reporting Ancestry
20,780
#1 Ancestry
German
38.1% (7,727)
#2 Ancestry
Polish
11.9% (2,404)
#3 Ancestry
Irish
9.5% (1,921)
Top 20 Ancestries
Source: U.S. Census Bureau ACS (2023)Families & Households
Total Households
8,506
Family Households
5,232
61.5%
Married Couples
4,392
51.6%
Non-Family Households
3,274
38.5%
Single Mother Households
445
5.2%
Single Father Households
395
4.6%
Living Alone
2,353
27.7%
Children Under 18
Total Children
4,114
In Married Couple
3,309
80.4%
With Single Mother
409
9.9%
With Single Father
396
9.6%
Family Income
Median Family Income
$113,012
Married Couple Income
$124,615
Single Mother Income
$58,221
Single Father Income
$51,458
Avg Family Size
2.4
Avg Non-Family Size
1.7
Grandparents w/ Grandchildren
211
Grandparents Responsible
68
Economy
Source: U.S. Census Bureau ACS (2023)Income Overview
Median Household Income
$84,896
+16% vs national
Per Capita Income
$47,102
+27% vs national
Poverty Rate
5.4%
-61% vs national
Gini Index
0.4041
0 = perfect equality
Unemployment
1.9%
-64% vs national
SNAP Recipients
5.9%
of households
How Howard Compares
Howard vs Similar Cities
Compared to cities with 10,000 - 25,000 residents. Howard is highlighted.
Median Household Income
Howard, WI has a median household income of $84,896, making it the 7,636th highest median household income out of 28,123 cities in our database. This means that Howard has a higher median household income than 73% of all the cities we measured.
Per Capita Income
Howard, WI has a per capita income of $47,102, making it the 5,392nd highest per capita income out of 28,123 cities in our database. This means that Howard has a higher per capita income than 81% of all the cities we measured.
Poverty Rate
Howard, WI has a poverty rate of 5.4%, making it the 23,324th highest poverty rate out of 31,262 cities in our database. This means that Howard has a higher poverty rate than 25% of all the cities we measured.
Unemployment Rate
Howard, WI has a unemployment rate of 1.9%, making it the 21,019th highest unemployment rate out of 31,012 cities in our database. This means that Howard has a higher unemployment rate than 32% of all the cities we measured.
Where Do You Stack Up?
Enter your household income to see how you compare to other households in Howard. The median household income here is $84,896.
Income Distribution
Employment Snapshot
Unemployment Rate
1.9%
-47% vs WI avg
Labor Force
11,528
Employed
11,312
How People Get to Work
Employment by Sector
Education & Workforce
Bachelor's Degree+
24.3%
of adults 25+
High School Diploma+
45.2%
of adults 25+
Median Age
41.9
Work from Home
11.1%
of workers
Top Occupations & Wages
Source: Bureau of Labor Statistics OEWS (2024)
Data represents the Green Bay, WI metro area
Highest-Paying Job
General and Operations Managers
Top Median Wage
$112.0K
per year
Occupations Tracked
20
Cost of Living
Overall Index
125.8
100 = national avg
+25.8 vs national average
Living Wage (1 Adult)
$55,365
per year
Living Wage (Family of 4)
$130,863
per year
Cost Index by Category
100 = national average. Higher = more expensive.
Fair Market Rent
Source: HUD
1 Bedroom
$960
per month
2 Bedroom
$1,236
per month
The median household income in Howard, WI is $84,896, which is 15.9% above the national average of $73,224. Per capita income is $47,102. The poverty rate of 5.4% is lower than the WI state average of 10.8%. The Gini index of income inequality is 0.4041, where 0 represents perfect equality and 1 represents maximum inequality. The unemployment rate is 1.9%, compared to the state average of 3.5%. The labor force is 11,528. 24.3% of adults hold a bachelor's degree or higher. About 80.3% of workers drive alone to work. The overall cost of living index is 125.8, which is 25.8% above the national average. Housing costs are above the national average at an index of 134.0. A single adult needs to earn approximately $55,365 per year to cover basic expenses.
Housing & Real Estate
Market SnapshotRedfin — January 2026
Median Sale Price
$411,200
Median List Price
$426,400
Price Per Sq Ft
$207
Days on Market
51
Active Inventory
54
Months of Supply
2.7
Seller's market
Zillow Home Value
$379,450
ZHVI — January 2026
Market CompetitivenessRedfin
Sold Above List
35.0%
Off Market in 2 Weeks
50.0%
Sale-to-List Ratio
99.9%
Buyer's market
Price TrendsRedfin
Market ActivityRedfin
Homes Sold
20
New Listings
20
Pending Sales
26
Price Per Square FootRedfin
Median Sale $/SF
$207
Median List $/SF
$222
House Price IndexFHFA
How much have housing prices increased in Howard, WI? According to the Federal Housing Finance Agency (FHFA) House Price Index for the Green Bay, WI metro area, home prices have risen 405.3% over the past 40 years. Over 20 years, prices grew 104.6%. The 10-year growth rate is 113.7%. Over the last 5 years, prices increased 65.9%. In the most recent 2-year period, the index rose 12.7%. The FHFA HPI tracks average price changes in repeat sales or refinancings of single-family properties with conforming mortgages. Because this is a metro-level index, it reflects the broader Green Bay, WI housing market rather than Howard alone.
Metro area: Green Bay, WI
Howard vs Similar CitiesCensus ACS / Redfin
Compared to cities with 10,000 - 25,000 residents. Howard is highlighted.
Median Home Value
Howard, WI has a median home value of $286,200, making it the 7,592nd highest median home value out of 27,993 cities in our database. This means that Howard has a higher median home value than 73% of all the cities we measured.
Median Rent
Howard, WI has a median rent of $1,053, making it the 9,048th highest median rent out of 22,337 cities in our database. This means that Howard has a higher median rent than 59% of all the cities we measured.
Median Price Per Sq Ft
Howard, WI has a price per square foot of $207, making it the 7,524th highest price per square foot out of 20,748 cities in our database. This means that Howard has a higher price per square foot than 64% of all the cities we measured.
Rent Burden
Howard, WI has a rent burden of 14.9%, making it the 16,844th highest rent burden out of 21,928 cities in our database. This means that Howard has a higher rent burden than 23% of all the cities we measured.
Census Housing DataU.S. Census Bureau ACS 2023
Median Home Value
$286,200
Median Rent
$1,053
Total Housing Units
8,760
Vacancy Rate
2.9%
Owner Occupied
64.2%
Renter Occupied
35.8%
Median Property Tax
$3,822
per year
Monthly Cost (w/ Mortgage)
$1,368
Housing Types
Property TaxU.S. Census Bureau ACS 2023
Median Property Tax
$3,822
per year
Effective Tax Rate
1.33%
of home value
Median Home Value
$286,200
Estimated Mean Tax
$4,034
The effective property tax rate is calculated by dividing the median annual property tax ($3,822) by the median home value ($286,200). In Howard, WI, this works out to an effective rate of 1.33%. This is above the national average of approximately 1.1%.
The current median sale price in Howard, WI is $411,200 according to Redfin data. Homes spend a median of 51 days on the market. 35.0% of homes sold above asking price. The market has 2.7 months of supply. The median price per square foot is $207. The median rent is $1,053 per month (Census ACS). About 64.2% of housing units are owner-occupied. The median year homes were built is 1994. There are 8,760 total housing units. Homeowners pay a median annual property tax of $3,822. The effective tax rate is 1.33%, above the national average.
Crime data is not yet available for Howard. The FBI UCR/NIBRS program does not cover all jurisdictions.
Natural Hazard Risk
Source: FEMA National Risk IndexRisk Score
79.7
Relatively Low
Expected Annual Loss
86.0
Score (0-100)
Social Vulnerability
11.4
Score (0-100)
Community Resilience
96.7
Score (0-100)
Scores range from 0 (lowest risk) to 100 (highest risk) relative to all U.S. communities. Data from FEMA National Risk Index.
Disaster History & Federal Spending
Source: FEMATotal Declarations
10
Public Assistance
$4.4M
Individual Assistance
$2.5M
Most Common Type
Flood
3 declarations
Public Assistance by Category
| Disaster | Type | Date | PA $ | IA $ |
|---|---|---|---|---|
| Covid-19 Pandemic → | Biological | Apr 2020 | $2.2M | $2.5M |
| Covid-19 → | Biological | Mar 2020 | — | — |
| Severe Storms, Tornadoes, Straight-line … → | Flood | Aug 2019 | $1.8M | — |
| Hurricane Katrina Evacuation → | Hurricane | Sep 2005 | — | — |
| Severe Storms and Flooding → | Severe Storm | Jun 2004 | — | $5K |
| Flooding, Severe Storms and Tornadoes → | Flood | May 2001 | $430K | — |
| Severe Storms, Tornadoes & Flooding → | Severe Storm | Jul 1993 | — | — |
| Severe Storms, Tornadoes & Flooding → | Severe Storm | Jul 1990 | — | — |
| Drought → | Drought | Jun 1976 | — | — |
| Severe Storms & Flooding → | Flood | Apr 1973 | — | — |
PA = FEMA Public Assistance (infrastructure recovery). IA = Individual Assistance (homeowner/renter aid).
Flood Insurance (NFIP)
Source: FEMA NFIPTotal Claims
51
Total Claims Paid
$424,824
Avg Claim Payout
$8,330
County-level NFIP data from FEMA National Flood Insurance Program.
Hazard Mitigation
Source: FEMA Hazard Mitigation AssistanceMitigation Projects
2
Federal Funding
$155,623
Avg Benefit-Cost Ratio
0.00
BCR
Top Mitigation Project Types
| Project Type | Projects | Federal $ |
|---|---|---|
| 93.3: Tribal Multihazard Mitigation Plan - UPDATE | 1 | $35,623 |
| 904.1: Advanced Assistance | 1 | $120,000 |
Federally funded projects to reduce future disaster risk. Only includes completed or obligated projects.
Howard has a relatively low overall natural hazard risk rating according to FEMA's National Risk Index. The top hazard risks are cold wave, hail, lightning. The area has had 10 federal disaster declarations. The most common disaster type is flood (3 declarations). 51 flood insurance claims have been filed in the area. FEMA has obligated $4,400,537 in public assistance recovery funding. $2,483,299 has been distributed in individual assistance to disaster-affected residents. 2 hazard mitigation projects have been funded to reduce future risk.
Health
Community Health
Source: CDC PLACES
Obesity Rate
40.0%
3.9pp above the national average
Depression Rate
23.3%
near the national average
Diabetes Rate
9.9%
2.0pp below the national average
Uninsured Rate
6.3%
4.3pp below the national average
Health Scorecard
Higher scores indicate better health outcomes relative to the national average (50 = average)
Health Outcomes
Age-adjusted prevalence rates. Green bars indicate rates below the national average; red indicates above.
High Cholesterol
34.3%
Arthritis
26.1%
Cancer (excl. skin)
9.1%
Teeth Lost (65+)
6.8%
Health Risk Behaviors
Prevention & Screening
Green bars indicate rates above the national average (more preventive care); red indicates below.
Mental Health & Wellbeing
Frequent Mental Distress
14.9%
14+ days in past month
Depression
23.3%
Loneliness
28.2%
Lack of Support
17.3%
Disability Prevalence
Any Disability
26.9%
Mobility
12.1%
Cognitive
12.1%
Hearing
6.4%
Vision
3.8%
Self-Care
3.1%
Independent Living
7.2%
Health-Related Social Needs
Prevalence of social risk factors affecting community health
Howard has an obesity rate of 40.0%, which is 3.9pp above the national average. The depression rate is 23.3%, near the national average. About 6.3% of adults lack health insurance. 78.6% of residents had an annual checkup in the past year.
Nearby Hospitals
Source: CMS Hospital Compare
Nearest Hospitals
5
With Emergency Services
4
Avg CMS Rating
4.3 / 5
Nearest Hospital
2.1 mi
St Marys Hospital Medical Ctr
| Hospital | Distance | Type | Rating | ER |
|---|---|---|---|---|
| St Marys Hospital Medical Ctr | 2.1 mi | Acute Care Hospitals | 4/5 | Yes |
| Aurora Baycare Medical Ctr | 2.4 mi | Acute Care Hospitals | 4/5 | Yes |
| Bellin Memorial Hospital | 6.7 mi | Acute Care Hospitals | 5/5 | Yes |
| St Vincent Hospital | 6.7 mi | Acute Care Hospitals | 4/5 | Yes |
| Bellin Psychiatric Center | 6.7 mi | Psychiatric | — | — |
Infrastructure
Commute Overview2023 ACS
Drive Alone
80.3%
+2% vs national
Work From Home
11.1%
+19% vs national
Carpool
8.1%
Walk
0.0%
How Howard's Commute ComparesCensus ACS 2023
How People Get to WorkCensus ACS 2023
Commute Mode BreakdownCensus ACS 2023
Traffic Fatalities
Source: NHTSA FARS (2022)Fatalities
1
2022
1-Year Avg
1
fatalities/yr
Data from NHTSA Fatality Analysis Reporting System (FARS). Includes only crashes involving at least one fatality.
Commute data for Howard, WI covers travel times and transportation modes. 80.3% of workers drive alone, compared to the national average of 78.7%. 11.1% work from home, which is above the WI state average of 10.8%. 8.1% of workers carpool. In 2022, there were 1 traffic fatality from 1 fatal crash.
Internet & Broadband Access
Source: Census ACSBroadband Access
88.8%
of households
Cable / Fiber / DSL
79.8%
of households
No Internet
7.8%
of households
Total Households
8,506
Internet Subscription Types
Device Ownership
Source: Census ACSHas Computer
93.0%
of households
Smartphone
86.4%
of households
Desktop / Laptop
81.2%
of households
Tablet
65.3%
of households
Percentage of households with each device type. Data from the U.S. Census Bureau ACS (2023 5-year estimates, tables B28001 & B28002).
Electricity Rates
Source: U.S. Energy Information Administration (2024)Residential Rate
17.2¢
per kWh
-10% vs 10,000 - 25,000 avg
Commercial Rate
12.6¢
per kWh
-18% vs 10,000 - 25,000 avg
Industrial Rate
8.5¢
per kWh
-28% vs 10,000 - 25,000 avg
Avg Monthly Bill
$111
residential
-24% vs 10,000 - 25,000 avg
1% above the national average of 17.1¢/kWh
Residential electricity in Wisconsin averages 17.2¢ per kWh, compared to the national average of 17.1¢. The average monthly electric bill is $111. State-level averages from EIA Electric Sales & Revenue data (2024).
Howard vs Similar Cities
Source: EIA (2024)Comparing electricity rates with randomly selected cities of similar population (10,000 - 25,000). Each city represents its state's average rate.
Residential Rate (¢/kWh)
Commercial Rate (¢/kWh)
Industrial Rate (¢/kWh)
Average Monthly Bill
88.8% of households in Howard have broadband internet access. 79.8% have cable, fiber, or DSL service. 6.2% rely solely on cellular data without a wired connection. 7.8% of households have no internet access. 6.7% use only a smartphone without a desktop or laptop.
Politics & Government
County-level data: Election results are reported at the county level. Howard is located in Outagamie County, WI. Results reflect all voters in the county, not just those in Howard.
Election Overview
Source: Outagamie County (2024)2024 Winner
Republican
Dem Votes
49,438
44.2%
GOP Votes
60,827
54.4%
Total Votes
111,905
Margin
R+10.2%
Shift from 2020
R+0.3pp
vs prior election
Election History
Source: County-Level Election Results| Year | Dem Votes | GOP Votes | Total | Dem % | GOP % | Margin |
|---|---|---|---|---|---|---|
| 2024 | 49,438 | 60,827 | 111,905 | 44.2% | 54.4% | R+10.2 |
| 2020 | 47,667 | 58,385 | 108,022 | 44.1% | 54.0% | R+9.9 |
| 2016 | 38,087 | 49,884 | 93,474 | 40.8% | 53.4% | R+12.6 |
In the 2024 presidential election, Outagamie County recorded 111,905 total votes. Republicans won the county with 54.4% of the vote compared to 44.2% for Democrats, a margin of R+10.2%. Compared to 2020, the margin shifted R+0.3pp from the previous election. Since 2016, Outagamie County has shifted 2.4 percentage points toward Democrats.
Nonprofits Overview
Source: IRS Exempt Organizations BMFTotal Nonprofits
2
Total Assets
—
Total Income
$0
Per 10K Residents
1.0
nonprofits
-98.4% vs peers avg
Orgs with >$1M Assets
0
Median Assets
—
Oldest Active
2007
ruling year
Newest Org
2025
ruling year
Nonprofits by Category
Source: IRS / NTEE ClassificationNonprofit Size Distribution
Source: IRS Exempt Organizations BMFNumber of nonprofits by total asset size
When Were Nonprofits Founded?
Source: IRS Ruling DateNumber of currently active nonprofits by founding decade
Nonprofits per 10K Residents vs Similar Cities
Source: IRS BMF + Census ACSCompared to cities with population 10,000 - 25,000
Howard, WI has 2 registered 501(c)(3) nonprofit organizations. The most common category is Recreation & Sports, with 1 organizations. That works out to 1.0 nonprofits per 10,000 residents. The oldest active nonprofit dates back to 2007.
SBA Lending Overview
Source: SBA FOIA Loan-Level DataTotal SBA Loans
29
Total Approved
$14.9M
Jobs Supported
210
Per 10K Residents
14.3
SBA loans
-75.5% vs peers avg
Unique Lenders
15
Top Lender
The Huntington National Bank
4 loans
Top Industry
Other Services
Data Span
1992–2023
Loan Program Breakdown
Source: SBA FOIALoans
16
Total Amount
$5.5M
Avg Loan
$345,650
Median Loan
$114,000
SBA Guaranteed
$4.0M(73%)
Jobs Supported
138
Loans
13
Total Amount
$9.3M
Avg Loan
$717,308
Median Loan
$455,000
Recent Activity (Last 5 Years)
Source: SBA FOIARecent Loans
2
7% of all-time total
Recent Amount
$980K
7% of all-time total
Avg Recent Loan
$490,000
Top Industries Funded
Source: SBA FOIA / NAICS CodesSBA Loans per 10K Residents vs Similar Cities
Source: SBA FOIA + Census ACSCompared to cities with population 10,000 - 25,000
Top SBA Borrowers
Source: SBA FOIA| Business | Loans | Amount |
|---|---|---|
| Clg Partners Llc | 1 | $2.0M |
| Bcs International, Inc. | 1 | $2.0M |
| Srv Capital Ii, Llc | 1 | $1.7M |
| Vandervest Harley-davidson | 1 | $1.5M |
| Advantage Office Solutions in | 1 | $951K |
| Conner Capital Commercial Llc | 1 | $692K |
| Knm Properties Howard Llc | 1 | $692K |
| Power of Dance, Llc | 1 | $676K |
| Robert Francois & Julie Francois as Individuals | 1 | $525K |
| Huron Automotive | 1 | $496K |
Howard, WI has received 29 SBA loans totaling $14.9M in approved funding between 1992 and 2023. The 7(a) program accounts for 16 loans (55% of the total), supporting 138 jobs. The 504 program, focused on real estate and large equipment, has funded 13 loans totaling $9.3M. The most common industry receiving SBA funding is Other Services. The most active SBA lender in Howard is The Huntington National Bank with 4 loans. That works out to 14.3 SBA loans per 10,000 residents.
ZIP Code Overview
Source: Census ACSZIP Codes
8
Total Population
162,100
Avg Median Income
-$83,262,921
Avg Home Value
-$83,119,521
ZIP Code Details
Source: Census ACS| ZIP Code | Population | Median Income | Home Value | Median Rent | Area (sq mi) |
|---|---|---|---|---|---|
| 54155 | 7,599 | $98,573 | $344,900 | $1,255 | 31.6 |
| 54173 | 3,710 | $105,294 | $340,000 | $1,250 | 14.3 |
| 54301 | 21,674 | $76,768 | $205,900 | $929 | 6.5 |
| 54302 | 31,426 | $55,772 | $164,500 | $881 | 9.2 |
| 54303 | 27,694 | $58,110 | $160,100 | $859 | 11.5 |
| 54304 | 27,876 | $60,369 | $200,800 | $935 | 11.7 |
| 54307 | 1,162 | N/A | N/A | N/A | 0.1 |
| 54313 | 40,959 | $108,410 | $294,300 | $1,088 | 56.5 |
Howard, WI has 8 ZIP codes with a combined population of 162,100. The average median household income across all ZIP codes is -$83,262,921. The average median home value is -$83,119,521. The average median monthly rent is -$83,332,434.
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