Rock County, WI — Income & Poverty
Household income, per capita income, poverty rates, and income distribution
Income Overview
Source: Census Bureau ACS (2023)Median Household Income
$74,390
Per Capita Income
$37,428
Poverty Rate
10.0%
SNAP Recipients
12.8%
Gini Index
0.404
Income Distribution
Source: Census Bureau ACS (2023)Income Brackets
Source: Census Bureau ACS (2023)Under $25K13.1%
$25K–$50K18.3%
$50K–$75K19.1%
$75K–$100K16.7%
$100K–$150K18.4%
$150K–$200K8.2%
$200K+6.3%
The median household income in Rock County, WI is $74,390 according to 2023 Census Bureau estimates, with a per capita income of $37,428. 10.0% of the county's population lives below the poverty line. 12.8% of households receive SNAP (food stamp) benefits. The Gini index of 0.404 measures income inequality (0 = perfect equality, 1 = maximum inequality).