Norton Shores, MI — City Data, Demographics & Statistics
Muskegon County · Michigan
City DNA
A unique fingerprint for Norton Shores based on 8 key metrics — compared to averages.
Quick Stats
Population
25,000
2023 ACS
Median Income
$73,390
2023
Median Home Value
$214,000
2023
Median Rent
$1,286
2023
Median Age
40.1
Unemployment
5.5%
Cost of Living Index
117.0
100 = national avg
Norton Shores is a city in Muskegon County, Michigan, with a population of 25,000 according to the 2023 American Community Survey. Norton Shores is one of the communities in Michigan.
The median household income in Norton Shores is $73,390, and the median home value is $214,000. The cost of living index is 117.0 (where 100 = national average), and the median rent is $1,286 per month. The unemployment rate is 5.5%, and the median age is 40.1 years.
People & Demographics
Source: U.S. Census Bureau ACS (2023)Population
Total Population
25,000
Male
12,196
48.8%
Female
12,804
51.2%
Median Age
40.1
Education & Household
Bachelor's or Higher
23.5%
High School or Higher
40.2%
Foreign Born
1.7%
Veterans
5.2%
Married
47.5%
Avg Household Size
2.5
Marital Status by Age
Race & Ethnicity
Diversity Index
0.205
Simpson's Index (0-1)
Largest Group
White
88.8%
Foreign Born
1.7%
Hispanic/Latino Ethnicity
Hispanic/Latino is an ethnicity, not a race. People of any race can identify as Hispanic. This percentage overlaps with the racial categories above.
Hispanic/Latino
3.3%
825 people
Not Hispanic/Latino
96.7%
Hispanic/Latino Detail
Source: U.S. Census Bureau ACS (2023)Asian Detail
Source: U.S. Census Bureau ACS (2023)American Indian & Alaska Native Detail
Source: U.S. Census Bureau ACS (2023)Languages Spoken
Total Speakers (5+)
23,325
English Only
97.3%
#1 Non-English Language
German
255 speakers
Limited English
0.4%
Language Distribution
English Proficiency
Speaks English Very Well
99.6%
Limited English Proficiency
0.4%
Veterans & Military
Total Veterans
1,307
5.2% of population
Disability Rate
27.2%
356 with disability
Veteran Median Income
$45,500
Period of Service
Veteran Age Distribution
Male Veterans
1,252
95.8%
Female Veterans
55
4.2%
Veteran vs Non-Veteran Income
Veteran Income
$45,500
Non-Veteran Income
$36,992
Difference
$8,508
23.0% higher
Disability Status
With Disability
356
Without Disability
951
Disability Rate
27.2%
Ancestry & Heritage
Total Reporting Ancestry
21,094
#1 Ancestry
German
22.0% (5,506)
#2 Ancestry
English
10.9% (2,723)
#3 Ancestry
Dutch
10.5% (2,628)
Top 20 Ancestries
Source: U.S. Census Bureau ACS (2023)Families & Households
Total Households
9,761
Family Households
7,082
72.6%
Married Couples
5,515
56.5%
Non-Family Households
2,679
27.4%
Single Mother Households
1,156
11.8%
Single Father Households
411
4.2%
Living Alone
2,198
22.5%
Children Under 18
Total Children
5,277
In Married Couple
3,968
75.2%
With Single Mother
993
18.8%
With Single Father
316
6.0%
Family Income
Median Family Income
$88,363
Married Couple Income
$99,614
Single Mother Income
$37,311
Single Father Income
$44,293
Avg Family Size
2.5
Avg Non-Family Size
2.1
Grandparents w/ Grandchildren
504
Grandparents Responsible
83
Economy
Source: U.S. Census Bureau ACS (2023)Income Overview
Median Household Income
$73,390
+0% vs national
Per Capita Income
$35,856
-4% vs national
Poverty Rate
5.8%
-58% vs national
Gini Index
0.3943
0 = perfect equality
Unemployment
5.5%
+6% vs national
SNAP Recipients
9.2%
of households
How Norton Shores Compares
Norton Shores vs Similar Cities
Compared to cities with 25,000 - 50,000 residents. Norton Shores is highlighted.
Median Household Income
Norton Shores, MI has a median household income of $73,390, making it the 10,951st highest median household income out of 28,123 cities in our database. This means that Norton Shores has a higher median household income than 61% of all the cities we measured.
Per Capita Income
Norton Shores, MI has a per capita income of $35,856, making it the 11,486th highest per capita income out of 28,123 cities in our database. This means that Norton Shores has a higher per capita income than 59% of all the cities we measured.
Poverty Rate
Norton Shores, MI has a poverty rate of 5.8%, making it the 22,698th highest poverty rate out of 31,262 cities in our database. This means that Norton Shores has a higher poverty rate than 27% of all the cities we measured.
Unemployment Rate
Norton Shores, MI has a unemployment rate of 5.5%, making it the 10,300th highest unemployment rate out of 31,012 cities in our database. This means that Norton Shores has a higher unemployment rate than 67% of all the cities we measured.
Where Do You Stack Up?
Enter your household income to see how you compare to other households in Norton Shores. The median household income here is $73,390.
Income Distribution
Employment Snapshot
Unemployment Rate
5.5%
-1% vs MI avg
Labor Force
12,091
Employed
11,423
How People Get to Work
Employment by Sector
Education & Workforce
Bachelor's Degree+
23.5%
of adults 25+
High School Diploma+
40.2%
of adults 25+
Median Age
40.1
Work from Home
9.7%
of workers
Top Occupations & Wages
Source: Bureau of Labor Statistics OEWS (2024)
Data represents the Muskegon-Norton Shores, MI metro area
Highest-Paying Job
General and Operations Managers
Top Median Wage
$88.8K
per year
Occupations Tracked
20
Cost of Living
Overall Index
117.0
100 = national avg
+17.0 vs national average
Living Wage (1 Adult)
$51,464
per year
Living Wage (Family of 4)
$121,642
per year
Cost Index by Category
100 = national average. Higher = more expensive.
Fair Market Rent
Source: HUD
1 Bedroom
$942
per month
2 Bedroom
$1,236
per month
The median household income in Norton Shores, MI is $73,390, which is 0.2% above the national average of $73,224. Per capita income is $35,856. The poverty rate of 5.8% is lower than the MI state average of 14.1%. The Gini index of income inequality is 0.3943, where 0 represents perfect equality and 1 represents maximum inequality. The unemployment rate is 5.5%, compared to the state average of 5.6%. The labor force is 12,091. 23.5% of adults hold a bachelor's degree or higher. About 81.0% of workers drive alone to work. The overall cost of living index is 117.0, which is 17.0% above the national average. Housing costs are above the national average at an index of 131.2. A single adult needs to earn approximately $51,464 per year to cover basic expenses.
Housing & Real Estate
Market SnapshotRedfin — January 2026
Median Sale Price
$245,000
Median List Price
$273,005
Price Per Sq Ft
$195
Days on Market
32
Active Inventory
38
Months of Supply
1.7
Seller's market
Zillow Home Value
$277,746
ZHVI — January 2026
Market CompetitivenessRedfin
Sold Above List
17.4%
Off Market in 2 Weeks
32.0%
Sale-to-List Ratio
97.9%
Buyer's market
Price TrendsRedfin
Market ActivityRedfin
Homes Sold
23
New Listings
18
Pending Sales
25
Price Per Square FootRedfin
Median Sale $/SF
$195
Median List $/SF
$188
House Price IndexFHFA
How much have housing prices increased in Norton Shores, MI? According to the Federal Housing Finance Agency (FHFA) House Price Index for the Muskegon-Norton Shores, MI metro area, home prices have risen 499.5% over the past 40 years. Over 20 years, prices grew 127.5%. The 10-year growth rate is 149.3%. Over the last 5 years, prices increased 70.0%. In the most recent 2-year period, the index rose 15.6%. The FHFA HPI tracks average price changes in repeat sales or refinancings of single-family properties with conforming mortgages. Because this is a metro-level index, it reflects the broader Muskegon-Norton Shores, MI housing market rather than Norton Shores alone.
Metro area: Muskegon-Norton Shores, MI
Norton Shores vs Similar CitiesCensus ACS / Redfin
Compared to cities with 25,000 - 50,000 residents. Norton Shores is highlighted.
Median Home Value
Norton Shores, MI has a median home value of $214,000, making it the 11,361st highest median home value out of 27,993 cities in our database. This means that Norton Shores has a higher median home value than 59% of all the cities we measured.
Median Rent
Norton Shores, MI has a median rent of $1,286, making it the 5,812th highest median rent out of 22,337 cities in our database. This means that Norton Shores has a higher median rent than 74% of all the cities we measured.
Median Price Per Sq Ft
Norton Shores, MI has a price per square foot of $195, making it the 8,459th highest price per square foot out of 20,748 cities in our database. This means that Norton Shores has a higher price per square foot than 59% of all the cities we measured.
Rent Burden
Norton Shores, MI has a rent burden of 21.0%, making it the 7,442nd highest rent burden out of 21,928 cities in our database. This means that Norton Shores has a higher rent burden than 66% of all the cities we measured.
Census Housing DataU.S. Census Bureau ACS 2023
Median Home Value
$214,000
Median Rent
$1,286
Total Housing Units
10,700
Vacancy Rate
8.8%
Owner Occupied
85.9%
Renter Occupied
14.1%
Median Property Tax
$2,796
per year
Monthly Cost (w/ Mortgage)
$1,020
Housing Types
Property TaxU.S. Census Bureau ACS 2023
Median Property Tax
$2,796
per year
Effective Tax Rate
1.31%
of home value
Median Home Value
$214,000
Estimated Mean Tax
$3,184
The effective property tax rate is calculated by dividing the median annual property tax ($2,796) by the median home value ($214,000). In Norton Shores, MI, this works out to an effective rate of 1.31%. This is above the national average of approximately 1.1%.
The current median sale price in Norton Shores, MI is $245,000 according to Redfin data. Homes spend a median of 32 days on the market. 17.4% of homes sold above asking price. The market has 1.7 months of supply. The median price per square foot is $195. The median rent is $1,286 per month (Census ACS). About 85.9% of housing units are owner-occupied. The median year homes were built is 1974. There are 10,700 total housing units. Homeowners pay a median annual property tax of $2,796. The effective tax rate is 1.31%, above the national average.
Crime Overview
Source: FBI Crime Data Explorer (2024)Violent Crime Rate
1.92
per 1,000 residents
-26% vs national
Property Crime Rate
18.84
per 1,000 residents
+10% vs national
Total Crimes
519
2024
Violent Clearance
58%
cases solved
Property Clearance
31%
cases solved
YoY Change
-17.3%
violent crime rate
improving vs 2023
How Norton Shores Compares
Source: FBI (2024)Norton Shores vs Similar Cities
Source: FBI (2024)Compared to cities with 25,000 - 50,000 residents. Norton Shores is highlighted in green.
Violent Crime Rate (per 1,000)
Property Crime Rate (per 1,000)
Murder Rate (per 1,000)
Crime Rate Trends
Source: FBICrime Composition
Source: FBI (2024)Violent Crime Breakdown
Property Crime Breakdown
Crime Clearance (Solve) Rates
Source: FBI (2024)Norton Shores police solve 200% of robbery cases but only 23% of burglary cases.
Weapon Used in Violent Crime
Source: FBI (2024)Crime Breakdown
Source: FBI Crime Data Explorer (2024)| Crime Type | Category | Count | Rate per 1K | Clearance % |
|---|---|---|---|---|
| Murder | Violent | 0 | 0.00 | N/A |
| Rape | Violent | 10 | 0.40 | 70.0% |
| Robbery | Violent | 1 | 0.04 | 200.0% |
| Aggravated Assault | Violent | 37 | 1.48 | 51.4% |
| Burglary | Property | 43 | 1.72 | 23.3% |
| Larceny/Theft | Property | 377 | 15.08 | 32.4% |
| Motor Vehicle Theft | Property | 51 | 2.04 | 31.4% |
Norton Shores, MI reported 48 violent crimes and 471 property crimes in 2024. The violent crime rate of 1.92 per 1,000 residents is 26.2% below the national average of 2.60 per 1,000. Law enforcement cleared 58% of violent crimes. Larceny/theft accounts for 377 of the property crime reports. Firearms were involved in 43.2% of aggravated assaults. Violent crime has been trending downward.
Crime History
Source: FBI| Year | Violent | Property | Violent Rate | Property Rate |
|---|---|---|---|---|
| 2024 | 48 | 471 | 1.92 | 18.84 |
| 2023 | 58 | 507 | 2.32 | 20.28 |
| 2022 | 60 | 586 | 2.38 | 23.23 |
| 2021 | 48 | 508 | 1.94 | 20.58 |
| 2020 | 46 | 543 | 1.86 | 21.95 |
| 2019 | 37 | 477 | 1.50 | 19.31 |
| 2018 | 38 | 697 | 1.55 | 28.36 |
| 2017 | 43 | 674 | 1.76 | 27.62 |
| 2016 | 44 | 696 | 1.81 | 28.69 |
| 2015 | 42 | 774 | 1.74 | 32.10 |
Natural Hazard Risk
Source: FEMA National Risk IndexRisk Score
70.1
Relatively Low
Expected Annual Loss
70.5
Score (0-100)
Social Vulnerability
48.3
Score (0-100)
Community Resilience
99.4
Score (0-100)
Scores range from 0 (lowest risk) to 100 (highest risk) relative to all U.S. communities. Data from FEMA National Risk Index.
Disaster History & Federal Spending
Source: FEMATotal Declarations
13
Public Assistance
$3.7M
Individual Assistance
$2.0M
Most Common Type
Flood
4 declarations
Public Assistance by Category
| Disaster | Type | Date | PA $ | IA $ |
|---|---|---|---|---|
| Covid-19 Pandemic → | Biological | Mar 2020 | $3.5M | $2.0M |
| Covid-19 → | Biological | Mar 2020 | — | — |
| Flooding → | Flood | Jun 2013 | — | — |
| Hurricane Katrina Evacuation → | Hurricane | Sep 2005 | — | — |
| Severe Storms, Tornadoes, and Flooding → | Severe Storm | Jun 2004 | — | $28K |
| Snow → | Snowstorm | Jan 2001 | $95K | — |
| Mi - Severe Weather 1/2 /99 → | Snowstorm | Jan 1999 | $70K | — |
| Severe Storms → | Severe Storm | Jun 1998 | — | — |
| Severe Storms & Flooding → | Flood | Sep 1986 | — | — |
| Severe Storms and Flooding → | Flood | Sep 1985 | — | — |
| Blizzards & Snowstorms → | Snowstorm | Jan 1978 | — | — |
| Severe Storms, Tornadoes, Icing & Floodi… → | Severe Storm | Mar 1976 | — | — |
| Severe Storms, High Winds & Flooding → | Flood | Sep 1975 | — | — |
| Severe Storms and Flooding → | Unknown | — | — | — |
PA = FEMA Public Assistance (infrastructure recovery). IA = Individual Assistance (homeowner/renter aid).
Flood Insurance (NFIP)
Source: FEMA NFIPTotal Claims
128
Total Claims Paid
$841,749
Avg Claim Payout
$6,576
County-level NFIP data from FEMA National Flood Insurance Program.
Hazard Mitigation
Source: FEMA Hazard Mitigation AssistanceMitigation Projects
4
Federal Funding
$257,923
Properties Protected
3
Avg Benefit-Cost Ratio
8.84
BCR
Top Mitigation Project Types
| Project Type | Projects | Federal $ |
|---|---|---|
| 206.1: Safe Room (Tornado and Severe Wind Shelter) - Private Structures | 2 | $0 |
| 205.8: Retrofitting Public Structures - Wind | 1 | $6,592 |
| 200.1: Acquisition of Private Real Property (Structures and Land) - Riverine | 1 | $251,331 |
Federally funded projects to reduce future disaster risk. Only includes completed or obligated projects.
Norton Shores has a relatively low overall natural hazard risk rating according to FEMA's National Risk Index. The top hazard risks are strong wind, tornado, ice storm. The area has had 13 federal disaster declarations. The most common disaster type is flood (4 declarations). 128 flood insurance claims have been filed in the area. FEMA has obligated $3,664,409 in public assistance recovery funding. $1,998,563 has been distributed in individual assistance to disaster-affected residents. 4 hazard mitigation projects have been funded to reduce future risk.
Health
Community Health
Source: CDC PLACES
Obesity Rate
40.6%
4.5pp above the national average
Depression Rate
27.0%
3.5pp above the national average
Diabetes Rate
11.5%
near the national average
Uninsured Rate
6.0%
4.6pp below the national average
Health Scorecard
Higher scores indicate better health outcomes relative to the national average (50 = average)
Health Outcomes
Age-adjusted prevalence rates. Green bars indicate rates below the national average; red indicates above.
High Cholesterol
36.6%
Arthritis
31.2%
Cancer (excl. skin)
10.4%
Teeth Lost (65+)
9.1%
Health Risk Behaviors
Prevention & Screening
Green bars indicate rates above the national average (more preventive care); red indicates below.
Mental Health & Wellbeing
Frequent Mental Distress
16.6%
14+ days in past month
Depression
27.0%
Loneliness
30.2%
Lack of Support
20.4%
Disability Prevalence
Any Disability
30.6%
Mobility
13.5%
Cognitive
13.2%
Hearing
7.8%
Vision
4.3%
Self-Care
3.5%
Independent Living
8.0%
Health-Related Social Needs
Prevalence of social risk factors affecting community health
Norton Shores has an obesity rate of 40.6%, which is 4.5pp above the national average. The depression rate is 27.0%, 3.5pp above the national average. About 6.0% of adults lack health insurance. 80.6% of residents had an annual checkup in the past year.
Nearby Hospitals
Source: CMS Hospital Compare
Nearest Hospitals
5
With Emergency Services
5
Avg CMS Rating
3.7 / 5
Nearest Hospital
2.7 mi
Trinity Health Muskegon Hospit...
| Hospital | Distance | Type | Rating | ER |
|---|---|---|---|---|
| Trinity Health Muskegon Hospital | 2.7 mi | Acute Care Hospitals | 2/5 | Yes |
| Trinity Health Grand Haven Hospital | 11.8 mi | Acute Care Hospitals | — | Yes |
| Corewell Health Gerber Hospital | 25.4 mi | Critical Access Hospitals | 4/5 | Yes |
| Corewell Health Zeeland Hospital | 25.8 mi | Acute Care Hospitals | — | Yes |
| Holland Community Hospital | 30.7 mi | Acute Care Hospitals | 5/5 | Yes |
Climate & Environment
Water Systems
Source: EPA SDWISWater Systems
2
Pop. Served
24,119
Violations (5yr)
0
No violations
| System Name | Pop. Served | Violations (5yr) |
|---|---|---|
| NORTON SHORES | 23,994 | 0 |
| PORTAGE POINT INN | 125 | 0 |
There are 2 water systems serving the area.
Infrastructure
Commute Overview2023 ACS
Drive Alone
81.0%
+3% vs national
Public Transit
0.1%
-94% vs national
Work From Home
9.7%
+4% vs national
Carpool
7.8%
Walk / Bike
0.7%
combined
How Norton Shores's Commute ComparesCensus ACS 2023
How People Get to WorkCensus ACS 2023
Commute Mode BreakdownCensus ACS 2023
Traffic Fatalities
Source: NHTSA FARS (2023)Fatalities
4
2023
4-Year Avg
2
fatalities/yr
Pedestrian
1
Nighttime
3
dark conditions
| Year | Crashes | Fatalities | Alcohol | Pedestrian | Cyclist |
|---|---|---|---|---|---|
| 2023 | 4 | 4 | 0 | 1 | 0 |
| 2021 | 2 | 2 | 0 | 0 | 1 |
| 2020 | 1 | 1 | 0 | 0 | 1 |
| 2019 | 1 | 1 | 0 | 1 | 0 |
Data from NHTSA Fatality Analysis Reporting System (FARS). Includes only crashes involving at least one fatality.
Commute data for Norton Shores, MI covers travel times and transportation modes. 81.0% of workers drive alone, compared to the national average of 78.7%. 9.7% work from home, which is above the MI state average of 9.1%. 7.8% of workers carpool. In 2023, there were 4 traffic fatalities from 4 fatal crashes. 1 was a pedestrian.
Internet & Broadband Access
Source: Census ACSBroadband Access
88.4%
of households
Cable / Fiber / DSL
76.0%
of households
No Internet
8.3%
of households
Total Households
9,761
Internet Subscription Types
Device Ownership
Source: Census ACSHas Computer
95.3%
of households
Smartphone
89.5%
of households
Desktop / Laptop
78.1%
of households
Tablet
61.3%
of households
Percentage of households with each device type. Data from the U.S. Census Bureau ACS (2023 5-year estimates, tables B28001 & B28002).
Electricity Rates
Source: U.S. Energy Information Administration (2024)Residential Rate
19.3¢
per kWh
+1% vs 25,000 - 50,000 avg
Commercial Rate
14.0¢
per kWh
-9% vs 25,000 - 50,000 avg
Industrial Rate
8.3¢
per kWh
-30% vs 25,000 - 50,000 avg
Avg Monthly Bill
$119
residential
-19% vs 25,000 - 50,000 avg
13% above the national average of 17.1¢/kWh
Residential electricity in Michigan averages 19.3¢ per kWh, compared to the national average of 17.1¢. The average monthly electric bill is $119. State-level averages from EIA Electric Sales & Revenue data (2024).
Norton Shores vs Similar Cities
Source: EIA (2024)Comparing electricity rates with randomly selected cities of similar population (25,000 - 50,000). Each city represents its state's average rate.
Residential Rate (¢/kWh)
Commercial Rate (¢/kWh)
Industrial Rate (¢/kWh)
Average Monthly Bill
Water Systems
Source: EPA SDWISWater Systems
2
Population Served
24,119
Violations (5yr)
0
| System Name | Type | Source | Pop. Served | Violations |
|---|---|---|---|---|
| NORTON SHORES | Community | Purchased surface water | 23,994 | 0 |
| PORTAGE POINT INN | Community | Ground water | 125 | 0 |
88.4% of households in Norton Shores have broadband internet access. 76.0% have cable, fiber, or DSL service. 10.0% rely solely on cellular data without a wired connection. 8.3% of households have no internet access. 8.8% use only a smartphone without a desktop or laptop. The area is served by 2 water systems, providing water to 24,119 people. No water quality violations have been reported in the past 5 years.
Politics & Government
County-level data: Election results are reported at the county level. Norton Shores is located in Muskegon County, MI. Results reflect all voters in the county, not just those in Norton Shores.
Election Overview
Source: Muskegon County (2024)2024 Winner
Republican
Dem Votes
46,028
48.4%
GOP Votes
47,733
50.2%
Total Votes
95,160
Margin
R+1.8%
Shift from 2020
R+2.3pp
vs prior election
Election History
Source: County-Level Election Results| Year | Dem Votes | GOP Votes | Total | Dem % | GOP % | Margin |
|---|---|---|---|---|---|---|
| 2024 | 46,028 | 47,733 | 95,160 | 48.4% | 50.2% | R+1.8 |
| 2020 | 45,643 | 45,133 | 92,444 | 49.4% | 48.8% | D+0.6 |
| 2016 | 36,640 | 35,962 | 77,114 | 47.5% | 46.6% | D+0.9 |
In the 2024 presidential election, Muskegon County recorded 95,160 total votes. Republicans won the county with 50.2% of the vote compared to 48.4% for Democrats, a margin of R+1.8%. Compared to 2020, the margin shifted R+2.3pp from the previous election. Since 2016, Muskegon County has shifted 2.7 percentage points toward Republicans.
Nonprofits Overview
Source: IRS Exempt Organizations BMFTotal Nonprofits
98
Total Assets
$77.0M
Total Income
$93.7M
Per 10K Residents
39.2
nonprofits
-26.3% vs peers avg
Orgs with >$1M Assets
11
Median Assets
$496K
Oldest Active
1940
ruling year
Newest Org
2025
ruling year
Nonprofits by Category
Source: IRS / NTEE ClassificationTop 10 hold $73.4M of $77.0M total
Nonprofit Size Distribution
Source: IRS Exempt Organizations BMFNumber of nonprofits by total asset size
When Were Nonprofits Founded?
Source: IRS Ruling DateNumber of currently active nonprofits by founding decade
Nonprofits per 10K Residents vs Similar Cities
Source: IRS BMF + Census ACSCompared to cities with population 25,000 - 50,000
Largest Nonprofits in Norton Shores
Source: IRS Exempt Organizations BMFNorton Shores, MI has 98 registered 501(c)(3) nonprofit organizations with combined assets of $77.0M. The most common category is Human Services, with 10 organizations. 11 nonprofits have assets exceeding $1 million. That works out to 39.2 nonprofits per 10,000 residents. The oldest active nonprofit dates back to 1940.
SBA Lending Overview
Source: SBA FOIA Loan-Level DataTotal SBA Loans
97
Total Approved
$50.2M
Jobs Supported
892
Per 10K Residents
38.8
SBA loans
-44.5% vs peers avg
Unique Lenders
32
Top Lender
The Huntington National Bank
33 loans
Top Industry
Manufacturing
Data Span
1995–2026
Loan Program Breakdown
Source: SBA FOIALoans
69
Total Amount
$31.4M
Avg Loan
$455,229
Median Loan
$180,000
SBA Guaranteed
$23.8M(76%)
Jobs Supported
411
Loans
28
Total Amount
$18.8M
Avg Loan
$671,857
Median Loan
$554,000
Recent Activity (Last 5 Years)
Source: SBA FOIARecent Loans
36
37% of all-time total
Recent Amount
$20.2M
40% of all-time total
Avg Recent Loan
$560,806
Top Industries Funded
Source: SBA FOIA / NAICS CodesSBA Loans per 10K Residents vs Similar Cities
Source: SBA FOIA + Census ACSCompared to cities with population 25,000 - 50,000
Top SBA Borrowers
Source: SBA FOIA| Business | Loans | Amount |
|---|---|---|
| Dynamic Conveyor Corporation | 1 | $5.0M |
| West Michigan Eye & Laser, P.c. | 1 | $2.4M |
| Jmg Buildings Llc | 2 | $2.4M |
| The Challenge Machinery Company | 1 | $2.0M |
| Systema Properties, Llc | 2 | $1.9M |
| Maw Ventures Inc Dba Flairwood | 1 | $1.7M |
| Precision Devices International Inc. | 1 | $1.6M |
| Fvk2 Properties Llc | 1 | $1.6M |
| Blue Photon Real Estate Holdings, Llc | 1 | $1.5M |
| Progress Machining Inc. | 2 | $1.5M |
Norton Shores, MI has received 97 SBA loans totaling $50.2M in approved funding between 1995 and 2026. The 7(a) program accounts for 69 loans (71% of the total), supporting 411 jobs. The 504 program, focused on real estate and large equipment, has funded 28 loans totaling $18.8M. The most common industry receiving SBA funding is Manufacturing. The most active SBA lender in Norton Shores is The Huntington National Bank with 33 loans. That works out to 38.8 SBA loans per 10,000 residents.
ZIP Code Overview
Source: Census ACSZIP Codes
10
Total Population
160,545
Avg Median Income
-$133,279,839
Avg Home Value
-$66,486,757
ZIP Code Details
Source: Census ACS| ZIP Code | Population | Median Income | Home Value | Median Rent | Area (sq mi) |
|---|---|---|---|---|---|
| 49409 | 102 | N/A | $165,600 | N/A | 0.1 |
| 49415 | 6,296 | $77,140 | $230,600 | $1,113 | 27.6 |
| 49440 | 1,319 | $42,500 | $163,100 | $791 | 0.6 |
| 49441 | 36,703 | $65,235 | $194,000 | $1,080 | 21.7 |
| 49442 | 44,412 | $50,069 | $116,100 | $889 | 41.0 |
| 49443 | 69 | N/A | N/A | N/A | 0.1 |
| 49444 | 26,228 | $52,143 | $159,200 | $941 | 24.7 |
| 49445 | 21,090 | $80,514 | $209,800 | $1,163 | 61.1 |
| 49448 | 4,354 | $81,536 | $266,200 | $738 | 33.0 |
| 49456 | 19,972 | $85,807 | $294,500 | $1,184 | 25.3 |
Norton Shores, MI has 10 ZIP codes with a combined population of 160,545. The average median household income across all ZIP codes is -$133,279,839. The average median home value is -$66,486,757. The average median monthly rent is -$133,332,543.
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