Normal, IL — City Data, Demographics & Statistics
McLean County · Illinois
City DNA
A unique fingerprint for Normal based on 8 key metrics — compared to averages.
Quick Stats
Population
52,908
2023 ACS
Median Income
$66,350
2023
Median Home Value
$199,900
2023
Median Rent
$974
2023
Median Age
25.2
Unemployment
4.2%
Cost of Living Index
107.9
100 = national avg
Normal is a city in McLean County, Illinois, with a population of 52,908 according to the 2023 American Community Survey. Normal is one of the communities in Illinois.
The median household income in Normal is $66,350, and the median home value is $199,900. The cost of living index is 107.9 (where 100 = national average), and the median rent is $974 per month. The unemployment rate is 4.2%, and the median age is 25.2 years.
People & Demographics
Source: U.S. Census Bureau ACS (2023)Population
Total Population
52,908
Male
25,311
47.8%
Female
27,597
52.2%
Median Age
25.2
Age Distribution
Education & Household
Bachelor's or Higher
26.4%
High School or Higher
36.3%
Foreign Born
7.3%
Veterans
2.9%
Married
29.9%
Avg Household Size
2.3
Marital Status by Age
Race & Ethnicity
Diversity Index
0.358
Simpson's Index (0-1)
Largest Group
White
78.8%
Foreign Born
7.3%
Hispanic/Latino Ethnicity
Hispanic/Latino is an ethnicity, not a race. People of any race can identify as Hispanic. This percentage overlaps with the racial categories above.
Hispanic/Latino
7.0%
3,698 people
Not Hispanic/Latino
93.0%
Hispanic/Latino Detail
Source: U.S. Census Bureau ACS (2023)Asian Detail
Source: U.S. Census Bureau ACS (2023)Native Hawaiian & Pacific Islander Detail
Source: U.S. Census Bureau ACS (2023)American Indian & Alaska Native Detail
Source: U.S. Census Bureau ACS (2023)Languages Spoken
Total Speakers (5+)
50,574
English Only
90.7%
#1 Non-English Language
Spanish
2,012 speakers
Limited English
1.8%
Language Distribution
English Proficiency
Speaks English Very Well
98.2%
Limited English Proficiency
1.8%
Veterans & Military
Total Veterans
1,541
2.9% of population
Disability Rate
24.2%
373 with disability
Veteran Median Income
$69,365
Unemployment Rate
4.4%
Period of Service
Veteran Age Distribution
Male Veterans
1,503
97.5%
Female Veterans
38
2.5%
Veteran vs Non-Veteran Income
Veteran Income
$69,365
Non-Veteran Income
$29,832
Difference
$39,533
132.5% higher
Disability Status
With Disability
373
Without Disability
1,168
Disability Rate
24.2%
Ancestry & Heritage
Total Reporting Ancestry
41,088
#1 Ancestry
German
22.4% (11,868)
#2 Ancestry
Irish
13.9% (7,335)
#3 Ancestry
English
12.4% (6,582)
Top 20 Ancestries
Source: U.S. Census Bureau ACS (2023)Families & Households
Total Households
19,775
Family Households
9,686
49.0%
Married Couples
7,409
37.5%
Non-Family Households
10,089
51.0%
Single Mother Households
1,659
8.4%
Single Father Households
618
3.1%
Living Alone
6,498
32.9%
Children Under 18
Total Children
8,295
In Married Couple
6,189
74.6%
With Single Mother
1,774
21.4%
With Single Father
332
4.0%
Family Income
Median Family Income
$115,847
Married Couple Income
$129,053
Single Mother Income
$44,488
Single Father Income
$74,605
Avg Family Size
2.3
Avg Non-Family Size
2.1
Grandparents w/ Grandchildren
362
Grandparents Responsible
130
Economy
Source: U.S. Census Bureau ACS (2023)Income Overview
Median Household Income
$66,350
-9% vs national
Per Capita Income
$35,574
-4% vs national
Poverty Rate
21.5%
+58% vs national
Gini Index
0.5139
0 = perfect equality
Unemployment
4.2%
-19% vs national
SNAP Recipients
7.3%
of households
How Normal Compares
Normal vs Similar Cities
Compared to cities with 50,000 - 100,000 residents. Normal is highlighted.
Median Household Income
Normal, IL has a median household income of $66,350, making it the 13,631st highest median household income out of 28,123 cities in our database. This means that Normal has a higher median household income than 52% of all the cities we measured.
Per Capita Income
Normal, IL has a per capita income of $35,574, making it the 11,740th highest per capita income out of 28,123 cities in our database. This means that Normal has a higher per capita income than 58% of all the cities we measured.
Poverty Rate
Normal, IL has a poverty rate of 21.5%, making it the 6,330th highest poverty rate out of 31,262 cities in our database. This means that Normal has a higher poverty rate than 80% of all the cities we measured.
Unemployment Rate
Normal, IL has a unemployment rate of 4.2%, making it the 13,891st highest unemployment rate out of 31,012 cities in our database. This means that Normal has a higher unemployment rate than 55% of all the cities we measured.
Where Do You Stack Up?
Enter your household income to see how you compare to other households in Normal. The median household income here is $66,350.
Income Distribution
Employment Snapshot
Unemployment Rate
4.2%
-25% vs IL avg
Labor Force
28,028
Employed
26,802
How People Get to Work
Employment by Sector
Education & Workforce
Bachelor's Degree+
26.4%
of adults 25+
High School Diploma+
36.3%
of adults 25+
Median Age
25.2
Work from Home
12.4%
of workers
Top Occupations & Wages
Source: Bureau of Labor Statistics OEWS (2024)
Data represents the Bloomington, IL metro area
Highest-Paying Job
Software Developers
Top Median Wage
$121.6K
per year
Occupations Tracked
20
Cost of Living
Overall Index
107.9
100 = national avg
+7.9 vs national average
Living Wage (1 Adult)
$47,482
per year
Living Wage (Family of 4)
$112,230
per year
Cost Index by Category
100 = national average. Higher = more expensive.
Fair Market Rent
Source: HUD
1 Bedroom
$999
per month
2 Bedroom
$1,302
per month
The median household income in Normal, IL is $66,350, which is 9.4% below the national average of $73,224. Per capita income is $35,574. The poverty rate of 21.5% is higher than the IL state average of 12.0%. The Gini index of income inequality is 0.5139, where 0 represents perfect equality and 1 represents maximum inequality. The unemployment rate is 4.2%, compared to the state average of 5.6%. The labor force is 28,028. 26.4% of adults hold a bachelor's degree or higher. About 70.8% of workers drive alone to work. The overall cost of living index is 107.9, which is 7.9% above the national average. Housing costs are above the national average at an index of 119.7. A single adult needs to earn approximately $47,482 per year to cover basic expenses.
Housing & Real Estate
Market SnapshotRedfin — January 2026
Median Sale Price
$233,500
Median List Price
$249,950
Price Per Sq Ft
$111
Days on Market
45
Active Inventory
61
Months of Supply
3.1
Seller's market
Zillow Home Value
$253,251
ZHVI — January 2026
Zillow Rent Index
$1,164
ZORI — January 2026
Market CompetitivenessRedfin
Sold Above List
30.0%
Off Market in 2 Weeks
40.6%
Sale-to-List Ratio
99.1%
Buyer's market
Price TrendsRedfin
Market ActivityRedfin
Homes Sold
20
New Listings
34
Pending Sales
32
Price Per Square FootRedfin
Median Sale $/SF
$111
Median List $/SF
$130
House Price IndexFHFA
How much have housing prices increased in Normal, IL? According to the Federal Housing Finance Agency (FHFA) House Price Index for the Bloomington, IL metro area, home prices have risen 259.4% over the past 40 years. Over 20 years, prices grew 70.4%. The 10-year growth rate is 64.4%. Over the last 5 years, prices increased 55.6%. In the most recent 2-year period, the index rose 12.2%. The FHFA HPI tracks average price changes in repeat sales or refinancings of single-family properties with conforming mortgages. Because this is a metro-level index, it reflects the broader Bloomington, IL housing market rather than Normal alone.
Metro area: Bloomington, IL
Normal vs Similar CitiesCensus ACS / Redfin
Compared to cities with 50,000 - 100,000 residents. Normal is highlighted.
Median Home Value
Normal, IL has a median home value of $199,900, making it the 12,279th highest median home value out of 27,993 cities in our database. This means that Normal has a higher median home value than 56% of all the cities we measured.
Median Rent
Normal, IL has a median rent of $974, making it the 10,546th highest median rent out of 22,337 cities in our database. This means that Normal has a higher median rent than 53% of all the cities we measured.
Median Price Per Sq Ft
Normal, IL has a price per square foot of $111, making it the 16,241st highest price per square foot out of 20,748 cities in our database. This means that Normal has a higher price per square foot than 22% of all the cities we measured.
Rent Burden
Normal, IL has a rent burden of 17.6%, making it the 12,489th highest rent burden out of 21,928 cities in our database. This means that Normal has a higher rent burden than 43% of all the cities we measured.
Census Housing DataU.S. Census Bureau ACS 2023
Median Home Value
$199,900
Median Rent
$974
Total Housing Units
21,879
Vacancy Rate
9.6%
Owner Occupied
55.2%
Renter Occupied
44.8%
Median Property Tax
$4,729
per year
Monthly Cost (w/ Mortgage)
$1,350
Housing Types
Property TaxU.S. Census Bureau ACS 2023
Median Property Tax
$4,729
per year
Effective Tax Rate
2.37%
of home value
Median Home Value
$199,900
Estimated Mean Tax
$5,129
The effective property tax rate is calculated by dividing the median annual property tax ($4,729) by the median home value ($199,900). In Normal, IL, this works out to an effective rate of 2.37%. This is above the national average of approximately 1.1%.
The current median sale price in Normal, IL is $233,500 according to Redfin data. Homes spend a median of 45 days on the market. 30.0% of homes sold above asking price. The market has 3.1 months of supply. The median price per square foot is $111. Zillow's observed rent index is $1,164/month. About 55.2% of housing units are owner-occupied. The median year homes were built is 1989. There are 21,879 total housing units. Homeowners pay a median annual property tax of $4,729. The effective tax rate is 2.37%, above the national average.
Crime Overview
Source: FBI Crime Data Explorer (2024)Violent Crime Rate
3.29
per 1,000 residents
+27% vs national
Property Crime Rate
15.50
per 1,000 residents
-10% vs national
Total Crimes
988
2024
Violent Clearance
29%
cases solved
Property Clearance
26%
cases solved
YoY Change
+11.6%
violent crime rate
worsening vs 2023
How Normal Compares
Source: FBI (2024)Normal vs Similar Cities
Source: FBI (2024)Compared to cities with 50,000 - 100,000 residents. Normal is highlighted in green.
Violent Crime Rate (per 1,000)
Property Crime Rate (per 1,000)
Murder Rate (per 1,000)
Crime Rate Trends
Source: FBICrime Composition
Source: FBI (2024)Violent Crime Breakdown
Property Crime Breakdown
Crime Clearance (Solve) Rates
Source: FBI (2024)Normal police solve 50% of murder cases but only 13% of robbery cases.
Weapon Used in Violent Crime
Source: FBI (2024)Crime Breakdown
Source: FBI Crime Data Explorer (2024)| Crime Type | Category | Count | Rate per 1K | Clearance % |
|---|---|---|---|---|
| Murder | Violent | 2 | 0.04 | 50.0% |
| Rape | Violent | 50 | 0.95 | 24.0% |
| Robbery | Violent | 8 | 0.15 | 12.5% |
| Aggravated Assault | Violent | 113 | 2.15 | 32.7% |
| Burglary | Property | 122 | 2.32 | 21.3% |
| Larceny/Theft | Property | 648 | 12.33 | 27.3% |
| Motor Vehicle Theft | Property | 45 | 0.86 | 20.0% |
Normal, IL reported 173 violent crimes and 815 property crimes in 2024. The violent crime rate of 3.29 per 1,000 residents is 26.6% above the national average of 2.60 per 1,000. Law enforcement cleared 29% of violent crimes. Larceny/theft accounts for 648 of the property crime reports. Firearms were involved in 37.2% of aggravated assaults. Violent crime has been trending upward.
Crime History
Source: FBI| Year | Violent | Property | Violent Rate | Property Rate |
|---|---|---|---|---|
| 2024 | 173 | 815 | 3.29 | 15.50 |
| 2023 | 156 | 865 | 2.95 | 16.36 |
| 2022 | 123 | 730 | 2.29 | 13.62 |
| 2021 | 104 | 696 | 1.90 | 12.74 |
| 2020 | 105 | 733 | 1.92 | 13.41 |
| 2019 | 152 | 936 | 2.76 | 17.01 |
| 2018 | 123 | 999 | 2.26 | 18.32 |
| 2017 | 132 | 1,052 | 2.42 | 19.29 |
| 2016 | 144 | 1,080 | 2.63 | 19.73 |
| 2015 | 120 | 1,189 | 2.18 | 21.58 |
School Shootings
Source: The Washington PostTotal Incidents
1
Total Killed
0
Total Injured
0
| Date | School | Killed | Injured | Type | Weapon |
|---|---|---|---|---|---|
| Sep 7, 2012 | Normal Community High School | 0 | 0 | indiscriminate | .22-caliber Ruger pistol |
Data from The Washington Post, licensed under CC BY-NC-SA 4.0.
Natural Hazard Risk
Source: FEMA National Risk IndexRisk Score
86.9
Relatively Moderate
Expected Annual Loss
89.0
Score (0-100)
Social Vulnerability
15.1
Score (0-100)
Community Resilience
95.5
Score (0-100)
Scores range from 0 (lowest risk) to 100 (highest risk) relative to all U.S. communities. Data from FEMA National Risk Index.
Disaster History & Federal Spending
Source: FEMATotal Declarations
11
Public Assistance
$5.9M
Individual Assistance
$1.7M
Most Common Type
Snowstorm
3 declarations
Public Assistance by Category
| Disaster | Type | Date | PA $ | IA $ |
|---|---|---|---|---|
| Covid-19 Pandemic → | Biological | Mar 2020 | $4.6M | $1.7M |
| Covid-19 → | Biological | Mar 2020 | — | — |
| Severe Winter Storm and Snowstorm → | Snowstorm | Mar 2011 | $444K | — |
| Severe Winter Storm → | Severe Ice Storm | Feb 2007 | $518K | — |
| Hurricane Katrina Evacuation → | Hurricane | Sep 2005 | — | — |
| Illinois Winter Snow Storms → | Snowstorm | Jan 2001 | $206K | — |
| Il-winter Storm 1/1/99 → | Snowstorm | Jan 1999 | $198K | — |
| Severe Ice Storm → | Severe Ice Storm | Mar 1990 | — | — |
| Tornadoes → | Tornado | Apr 1974 | — | — |
| Severe Storms & Flooding → | Flood | Apr 1973 | — | — |
| Tornadoes, Severe Storms & Flooding → | Tornado | Jun 1968 | — | — |
| Severe Storms, Straight-line Winds, and … → | Unknown | — | — | — |
PA = FEMA Public Assistance (infrastructure recovery). IA = Individual Assistance (homeowner/renter aid).
Flood Insurance (NFIP)
Source: FEMA NFIPTotal Claims
184
Total Claims Paid
$1,695,863
Avg Claim Payout
$9,217
County-level NFIP data from FEMA National Flood Insurance Program.
Hazard Mitigation
Source: FEMA Hazard Mitigation AssistanceMitigation Projects
4
Federal Funding
$1,708,350
Avg Benefit-Cost Ratio
2.64
BCR
Top Mitigation Project Types
| Project Type | Projects | Federal $ |
|---|---|---|
| 91.1: Local Multihazard Mitigation Plan | 2 | $113,656 |
| 403.2: Stormwater Management - Diversions | 1 | $1,550,000 |
| 91.2: Local Multihazard Mitigation Plan - NEW | 1 | $44,694 |
Federally funded projects to reduce future disaster risk. Only includes completed or obligated projects.
Normal has a relatively moderate overall natural hazard risk rating according to FEMA's National Risk Index. The top hazard risks are cold wave, drought, tornado. The area has had 11 federal disaster declarations. The most common disaster type is snowstorm (3 declarations). 184 flood insurance claims have been filed in the area. FEMA has obligated $5,948,432 in public assistance recovery funding. $1,683,692 has been distributed in individual assistance to disaster-affected residents. 4 hazard mitigation projects have been funded to reduce future risk.
Health
Community Health
Source: CDC PLACES
Obesity Rate
35.2%
0.9pp below the national average
Depression Rate
25.0%
1.5pp above the national average
Diabetes Rate
8.0%
3.9pp below the national average
Uninsured Rate
8.3%
2.3pp below the national average
Health Scorecard
Higher scores indicate better health outcomes relative to the national average (50 = average)
Health Outcomes
Age-adjusted prevalence rates. Green bars indicate rates below the national average; red indicates above.
High Cholesterol
30.5%
Arthritis
19.0%
Cancer (excl. skin)
5.9%
Teeth Lost (65+)
12.5%
Health Risk Behaviors
Prevention & Screening
Green bars indicate rates above the national average (more preventive care); red indicates below.
Mental Health & Wellbeing
Frequent Mental Distress
20.3%
14+ days in past month
Depression
25.0%
Loneliness
36.6%
Lack of Support
24.3%
Disability Prevalence
Any Disability
29.9%
Mobility
9.8%
Cognitive
17.0%
Hearing
5.2%
Vision
5.2%
Self-Care
3.1%
Independent Living
9.9%
Health-Related Social Needs
Prevalence of social risk factors affecting community health
Normal has an obesity rate of 35.2%, which is 0.9pp below the national average. The depression rate is 25.0%, 1.5pp above the national average. About 8.3% of adults lack health insurance. 75.3% of residents had an annual checkup in the past year.
Nearby Hospitals
Source: CMS Hospital Compare
Nearest Hospitals
5
With Emergency Services
5
Avg CMS Rating
2.0 / 5
Nearest Hospital
2.3 mi
Carle Bromenn Medical Center
| Hospital | Distance | Type | Rating | ER |
|---|---|---|---|---|
| Carle Bromenn Medical Center | 2.3 mi | Acute Care Hospitals | 3/5 | Yes |
| St Joseph Medical Center | 3.0 mi | Acute Care Hospitals | 1/5 | Yes |
| Carle Eureka Hospital | 19.4 mi | Critical Access Hospitals | — | Yes |
| Hopedale Hospital | 24.4 mi | Critical Access Hospitals | — | Yes |
| Warner Hospital And Health Services | 25.8 mi | Critical Access Hospitals | — | Yes |
Climate & Environment
Water Systems
Source: EPA SDWISWater Systems
3
Pop. Served
59,831
Violations (5yr)
1
| System Name | Pop. Served | Violations (5yr) |
|---|---|---|
| NORMAL | 52,736 | 0 |
| ILLINOIS STATE UNIVERSITY-NORMAL | 6,600 | 0 |
| NORTH MEADOW VILLAGE MHP | 495 | 1 |
Greenhouse Gas Emitters
Source: EPA GHGRP (2023)Facilities Reporting
1
Total CO₂e
24.7K MT
Top Emitter
ILLINOIS STATE UNIVERSITY
24.7K MT CO₂e
Total CO₂e vs Similar Cities (50,000 - 100,000)
| Facility | Sector | CO₂e (MT) |
|---|---|---|
ILLINOIS STATE UNIVERSITY State Of Illinois | Other | 24,728 |
Data from EPA Greenhouse Gas Reporting Program (GHGRP). Includes facilities emitting 25,000+ metric tons CO₂e/year.
There are 3 water systems serving the area. 1 water quality violation has been reported in the past 5 years. 1 industrial facility reports greenhouse gas emissions totaling 24.7K metric tons of CO₂e.
Infrastructure
Commute Overview2023 ACS
Drive Alone
70.8%
-10% vs national
Public Transit
1.4%
+56% vs national
Work From Home
12.4%
+34% vs national
Carpool
6.1%
Walk / Bike
9.2%
combined
How Normal's Commute ComparesCensus ACS 2023
How People Get to WorkCensus ACS 2023
Commute Mode BreakdownCensus ACS 2023
Traffic Fatalities
Source: NHTSA FARS (2023)Fatalities
2
2023
5-Year Avg
2
fatalities/yr
Nighttime
1
dark conditions
| Year | Crashes | Fatalities | Alcohol | Pedestrian | Cyclist |
|---|---|---|---|---|---|
| 2023 | 2 | 2 | 0 | 0 | 0 |
| 2022 | 3 | 3 | 0 | 0 | 0 |
| 2021 | 2 | 2 | 0 | 1 | 0 |
| 2020 | 1 | 1 | 1 | 0 | 0 |
| 2019 | 3 | 3 | 1 | 1 | 0 |
Data from NHTSA Fatality Analysis Reporting System (FARS). Includes only crashes involving at least one fatality.
Commute data for Normal, IL covers travel times and transportation modes. 70.8% of workers drive alone, compared to the national average of 78.7%. 12.4% work from home, which is above the IL state average of 8.4%. Public transit is used by 1.4% of commuters, compared to the national average of 0.9%. 6.1% of workers carpool. 8.7% walk to work. In 2023, there were 2 traffic fatalities from 2 fatal crashes.
Internet & Broadband Access
Source: Census ACSBroadband Access
83.7%
of households
Cable / Fiber / DSL
75.4%
of households
No Internet
4.4%
of households
Total Households
19,775
Internet Subscription Types
Device Ownership
Source: Census ACSHas Computer
97.1%
of households
Smartphone
92.7%
of households
Desktop / Laptop
88.4%
of households
Tablet
61.7%
of households
Percentage of households with each device type. Data from the U.S. Census Bureau ACS (2023 5-year estimates, tables B28001 & B28002).
Electricity Rates
Source: U.S. Energy Information Administration (2024)Residential Rate
15.9¢
per kWh
-14% vs 50,000 - 100,000 avg
Commercial Rate
11.8¢
per kWh
-20% vs 50,000 - 100,000 avg
Industrial Rate
8.8¢
per kWh
-20% vs 50,000 - 100,000 avg
Avg Monthly Bill
$110
residential
-24% vs 50,000 - 100,000 avg
7% below the national average of 17.1¢/kWh
Residential electricity in Illinois averages 15.9¢ per kWh, compared to the national average of 17.1¢. The average monthly electric bill is $110. State-level averages from EIA Electric Sales & Revenue data (2024).
Normal vs Similar Cities
Source: EIA (2024)Comparing electricity rates with randomly selected cities of similar population (50,000 - 100,000). Each city represents its state's average rate.
Residential Rate (¢/kWh)
Commercial Rate (¢/kWh)
Industrial Rate (¢/kWh)
Average Monthly Bill
Water Systems
Source: EPA SDWISWater Systems
3
Population Served
59,831
Violations (5yr)
1
| System Name | Type | Source | Pop. Served | Violations |
|---|---|---|---|---|
| NORMAL | Community | Ground water | 52,736 | 0 |
| ILLINOIS STATE UNIVERSITY-NORMAL | Community | Purchased ground water | 6,600 | 0 |
| NORTH MEADOW VILLAGE MHP | Community | Purchased ground water | 495 | 1 |
83.7% of households in Normal have broadband internet access. 75.4% have cable, fiber, or DSL service. 6.9% rely solely on cellular data without a wired connection. 4.4% of households have no internet access. 5.1% use only a smartphone without a desktop or laptop. The area is served by 3 water systems, providing water to 59,831 people. A total of 1 water quality violation has been recorded over the past 5 years.
Politics & Government
County-level data: Election results are reported at the county level. Normal is located in McLean County, IL. Results reflect all voters in the county, not just those in Normal.
Election Overview
Source: McLean County (2024)2024 Winner
Democrat
Dem Votes
44,495
51.6%
GOP Votes
40,290
46.8%
Total Votes
86,168
Margin
D+4.9%
Shift from 2020
D+1.0pp
vs prior election
Election History
Source: County-Level Election Results| Year | Dem Votes | GOP Votes | Total | Dem % | GOP % | Margin |
|---|---|---|---|---|---|---|
| 2024 | 44,495 | 40,290 | 86,168 | 51.6% | 46.8% | D+4.9 |
| 2020 | 43,933 | 40,502 | 87,389 | 50.3% | 46.4% | D+3.9 |
| 2016 | 35,918 | 37,081 | 78,995 | 45.5% | 46.9% | R+1.5 |
In the 2024 presidential election, McLean County recorded 86,168 total votes. Democrats won the county with 51.6% of the vote compared to 46.8% for Republicans, a margin of D+4.9%. Compared to 2020, the margin shifted D+1.0pp from the previous election. Since 2016, McLean County has shifted 6.3 percentage points toward Democrats.
Nonprofits Overview
Source: IRS Exempt Organizations BMFTotal Nonprofits
238
Total Assets
$529.8M
Total Income
$899.9M
Per 10K Residents
45.0
nonprofits
-14.8% vs peers avg
Orgs with >$1M Assets
23
Median Assets
$400K
Oldest Active
1938
ruling year
Newest Org
2025
ruling year
Nonprofits by Category
Source: IRS / NTEE ClassificationTop 10 hold $487.5M of $529.8M total
Nonprofit Size Distribution
Source: IRS Exempt Organizations BMFNumber of nonprofits by total asset size
When Were Nonprofits Founded?
Source: IRS Ruling DateNumber of currently active nonprofits by founding decade
Nonprofits per 10K Residents vs Similar Cities
Source: IRS BMF + Census ACSCompared to cities with population 50,000 - 100,000
Largest Nonprofits in Normal
Source: IRS Exempt Organizations BMFNormal, IL has 238 registered 501(c)(3) nonprofit organizations with combined assets of $529.8M. The most common category is Education, with 44 organizations. 23 nonprofits have assets exceeding $1 million. That works out to 45.0 nonprofits per 10,000 residents. The oldest active nonprofit dates back to 1938.
SBA Lending Overview
Source: SBA FOIA Loan-Level DataTotal SBA Loans
198
Total Approved
$75.8M
Jobs Supported
2,096
Per 10K Residents
37.4
SBA loans
-61.2% vs peers avg
Unique Lenders
47
Top Lender
Heartland Bank and Trust Company
34 loans
Top Industry
Accommodation & Food Services
Data Span
1992–2026
Loan Program Breakdown
Source: SBA FOIALoans
159
Total Amount
$47.3M
Avg Loan
$297,365
Median Loan
$100,000
SBA Guaranteed
$35.8M(76%)
Jobs Supported
1,447
Loans
39
Total Amount
$28.5M
Avg Loan
$730,846
Median Loan
$434,000
Recent Activity (Last 5 Years)
Source: SBA FOIARecent Loans
12
6% of all-time total
Recent Amount
$8.7M
11% of all-time total
Avg Recent Loan
$721,075
Top Industries Funded
Source: SBA FOIA / NAICS CodesSBA Loans per 10K Residents vs Similar Cities
Source: SBA FOIA + Census ACSCompared to cities with population 50,000 - 100,000
Top SBA Borrowers
Source: SBA FOIA| Business | Loans | Amount |
|---|---|---|
| Zeller Digital Innovations Inc. | 4 | $5.5M |
| Destihl Brewery, Llc | 2 | $4.6M |
| Trijal Investments Llc | 1 | $3.7M |
| The Music Shoppe Inc. | 6 | $2.8M |
| Sud's Motor Car Company, Inc. | 1 | $2.5M |
| Music Shoppe of Normal Inc | 4 | $2.5M |
| Normal Professional Baseball, | 1 | $2.0M |
| Steinbach, Inc. | 1 | $1.8M |
| Isaacson Construction Inc | 2 | $1.7M |
| Il Entity to Be Established | 1 | $1.6M |
Normal, IL has received 198 SBA loans totaling $75.8M in approved funding between 1992 and 2026. The 7(a) program accounts for 159 loans (80% of the total), supporting 1,447 jobs. The 504 program, focused on real estate and large equipment, has funded 39 loans totaling $28.5M. The most common industry receiving SBA funding is Accommodation & Food Services. The most active SBA lender in Normal is Heartland Bank and Trust Company with 34 loans. That works out to 37.4 SBA loans per 10,000 residents.
ZIP Code Overview
Source: Census ACSZIP Codes
7
Total Population
144,207
Avg Median Income
$98,592
Avg Home Value
$219,214
ZIP Code Details
Source: Census ACS| ZIP Code | Population | Median Income | Home Value | Median Rent | Area (sq mi) |
|---|---|---|---|---|---|
| 61701 | 35,577 | $55,882 | $138,600 | $873 | 11.0 |
| 61704 | 36,938 | $93,107 | $242,000 | $1,094 | 19.0 |
| 61705 | 12,973 | $120,470 | $310,100 | $1,294 | 86.8 |
| 61725 | 1,495 | $117,000 | $221,600 | $1,318 | 45.0 |
| 61748 | 2,612 | $125,690 | $223,700 | $1,146 | 43.5 |
| 61761 | 53,404 | $66,642 | $200,900 | $976 | 42.6 |
| 61776 | 1,208 | $111,354 | $197,600 | $942 | 40.3 |
Normal, IL has 7 ZIP codes with a combined population of 144,207. The average median household income across all ZIP codes is $98,592. The average median home value is $219,214. The average median monthly rent is $1,092.
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