Population

Norton Shores

25,000

Willoughby

23,934

Median Income

Norton Shores

$73,390

Willoughby

$70,884

Home Value

Norton Shores

$214,000

Willoughby

$206,200

Rent

Norton Shores

$1,286

Willoughby

$1,147

Crime Rate

Norton Shores

1.92

Willoughby

1.07

Cost of Living

Norton Shores

117.0

Willoughby

111.3

Avg Temp

Norton Shores

N/A

Willoughby

N/A

Unemployment

Norton Shores

5.5%

Willoughby

5.0%

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How Similar Are Norton Shores & Willoughby?

Willoughby is Norton Shores's #4 most similar city

6/10

6 of 10 key metrics match within 10%

Population

👥

Norton Shores

25,000

vs

Willoughby

23,934

Match · 4% difference

Both cities have similar populations — Norton Shores at 25,000 and Willoughby at 23,934.

Violent Crime

Norton Shores

1.92

vs

Willoughby

1.07

Different · 44% difference
🚨

Norton Shores has a 44% higher violent crime than Willoughby.

Property Crime

🔒

Norton Shores

18.84

vs

Willoughby

9.32

Different · 51% difference

Norton Shores's property crime is significantly higher than Willoughby's — 51% difference.

Political Leaning

Norton Shores

50.2%

vs

Willoughby

56.7%

Different · 12% difference
🗳️

Both cities lean Republican, but Willoughby has a stronger Republican lean (12% difference).

Unemployment

💼

Norton Shores

5.5%

vs

Willoughby

5.0%

Match · 9% difference

Both cities have similar unemployment — just a 9% difference.

Median Income

Norton Shores

$73,390

vs

Willoughby

$70,884

Match · 3% difference
💰

Both cities have similar median income — just a 3% difference.

Home Values

🏠

Norton Shores

$214,000

vs

Willoughby

$206,200

Match · 4% difference

Both cities have similar home values — just a 4% difference.

Education

Norton Shores

23.5%

vs

Willoughby

27.3%

Different · 14% difference
🎓

Willoughby has a 14% higher education than Norton Shores.

Demographics

🌍

Norton Shores

88.8%

vs

Willoughby

87.0%

Match · 2% difference

Both cities have similar demographics — just a 2% difference.

Cost of Living

Norton Shores

117.0

vs

Willoughby

111.3

Match · 5% difference
💵

Both cities have similar cost of living — just a 5% difference.

6 out of 10 key metrics match within 10%. Norton Shores and Willoughby share several key characteristics.

At a Glance

0

Norton Shores

vsof 8

0

Willoughby

Willoughby leads in 3 of 8 categories

Cost of Living & Affordability — Willoughby leads

Source: City Stats Index / HUD

Willoughby scores 96.6 on the transportation index (100 = national avg) vs 112.2 in Norton Shores. Norton Shores has a fair market rent (1br) of $942 vs $1,058 in Willoughby (11% lower). Willoughby scores 111.3 on the overall cost index (100 = national avg) vs 117.0 in Norton Shores.

Overall Cost Index

Norton Shores117.0
Willoughby111.3

Housing Index

Norton Shores131.2
Willoughby125.2

Food Index

Norton Shores106.1
Willoughby104.2

Transportation Index

Norton Shores112.2
Willoughby96.6

Healthcare Index

Norton Shores104.9
Willoughby103.3

Utilities Index

Norton Shores109.9
Willoughby107.6

Living Wage (1 Adult)

Norton Shores$51,464
Willoughby$48,966

Living Wage (Family of 4)

Norton Shores$121,642
Willoughby$115,738

Fair Market Rent (1BR)

Norton Shores$942
Willoughby$1,058

Fair Market Rent (2BR)

Norton Shores$1,236
Willoughby$1,279

Housing Market — Norton Shores leads

Source: U.S. Census Bureau ACS

Willoughby has a vacancy rate of 5.2% compared to 8.8% in Norton Shores. Norton Shores has a owner-occupied of 85.9% compared to 62.5% in Willoughby. Norton Shores has a single-family homes of 82.4% compared to 60.3% in Willoughby.

Median Home Value

Norton Shores$214,000
Willoughby$206,200

Median Rent

Norton Shores$1,286
Willoughby$1,147

Median Property Tax

Norton Shores$2,796
Willoughby$3,549

Owner-Occupied

Norton Shores85.9%
Willoughby62.5%

Vacancy Rate

Norton Shores8.8%
Willoughby5.2%

Single-Family Homes

Norton Shores82.4%
Willoughby60.3%

Jobs & Economy

Source: U.S. Census Bureau ACS

Willoughby has a work from home of 14.9% compared to 9.7% in Norton Shores. Norton Shores has a poverty rate of 5.8% compared to 8.9% in Willoughby. Willoughby has a per capita income of $43,988 vs $35,856 in Norton Shores (18% higher).

Median Household Income

Norton Shores$73,390
Willoughby$70,884

Per Capita Income

Norton Shores$35,856
Willoughby$43,988

Poverty Rate

Norton Shores5.8%
Willoughby8.9%

Unemployment Rate

Norton Shores5.5%
Willoughby5.0%

Labor Force

Norton Shores12,091
Willoughby12,977

Mean Commute

Norton ShoresN/A
Willoughby20 min

Work from Home

Norton Shores9.7%
Willoughby14.9%

Private Sector

Norton Shores92.7%
Willoughby85.6%

Government Sector

Norton Shores43.8%
Willoughby41.0%

Crime & Safety — Willoughby leads

Source: FBI UCR

Willoughby has a burglary rate (per 1k) of 0.70 compared to 1.72 in Norton Shores. Willoughby has a property crime rate (per 1k) of 9.32 compared to 18.84 in Norton Shores. Willoughby has a larceny rate (per 1k) of 8.37 compared to 15.08 in Norton Shores.

Violent Crime Rate (per 1K)

Norton Shores1.92
Willoughby1.07

Property Crime Rate (per 1K)

Norton Shores18.84
Willoughby9.32

Murder Rate (per 1K)

Norton Shores0.00
Willoughby0.00

Robbery Rate (per 1K)

Norton Shores0.04
Willoughby0.04

Assault Rate (per 1K)

Norton Shores1.48
Willoughby0.91

Burglary Rate (per 1K)

Norton Shores1.72
Willoughby0.70

Larceny Rate (per 1K)

Norton Shores15.08
Willoughby8.37

Violent Crime Clearance

Norton Shores58.3%
Willoughby57.7%

Property Crime Clearance

Norton Shores31.4%
Willoughby17.7%

Weather & Climate

Source: NOAA / Open-Meteo

Avg Annual Temperature

Norton ShoresN/A
WilloughbyN/A

Avg Annual High

Norton ShoresN/A
WilloughbyN/A

Avg Annual Low

Norton ShoresN/A
WilloughbyN/A

Sunny Days per Year

Norton ShoresN/A
WilloughbyN/A

Annual Rainfall

Norton ShoresN/A
WilloughbyN/A

Annual Snowfall

Norton ShoresN/A
WilloughbyN/A

Avg Humidity

Norton ShoresN/A
WilloughbyN/A

Schools & Education — Willoughby leads

Source: NCES / U.S. Census Bureau

Willoughby has a high school diploma or higher of 49.6% compared to 40.2% in Norton Shores. Willoughby has a bachelor's degree or higher of 27.3% compared to 23.5% in Norton Shores.

Public Schools

Norton Shores0
Willoughby0

Avg Student-Teacher Ratio

Norton ShoresN/A
WilloughbyN/A

Colleges & Universities

Norton Shores0
Willoughby0

Bachelor's Degree or Higher

Norton Shores23.5%
Willoughby27.3%

High School Diploma or Higher

Norton Shores40.2%
Willoughby49.6%

Demographics & Community

Source: U.S. Census Bureau ACS

Norton Shores has a population of 25,000, about 1x the size of Willoughby (23,934). Norton Shores skews younger with a median age of 40.1 vs 45.5.

Population

Norton Shores25,000
Willoughby23,934

Median Age

Norton Shores40
Willoughby46

Avg Household Size

Norton Shores2.5
Willoughby2.0

Married Population

Norton Shores47.5%
Willoughby37.5%

Foreign Born

Norton Shores1.7%
Willoughby5.6%

White

Norton Shores88.8%
Willoughby87.0%

Black

Norton Shores4.1%
Willoughby7.3%

Hispanic

Norton Shores3.3%
Willoughby2.3%

Asian

Norton Shores0.9%
Willoughby0.9%

Norton Shores

Willoughby

Healthcare

Source: CMS Hospital Compare

Norton Shores: 5 vs Willoughby: 1 for with emergency services. Willoughby: 4.0 vs Norton Shores: 3.7 for avg cms rating (out of 5).

Nearby Hospitals

Norton Shores5
Willoughby5

Avg CMS Rating (out of 5)

Norton Shores3.7
Willoughby4.0

With Emergency Services

Norton Shores5
Willoughby1

Transportation & Commute

Source: U.S. Census Bureau ACS

Norton Shores has a bicycle of 0.2% compared to 0.1% in Willoughby. Willoughby has a public transit of 0.7% compared to 0.1% in Norton Shores. Willoughby has a work from home of 14.9% compared to 9.7% in Norton Shores.

Mean Commute Time

Norton ShoresN/A
Willoughby20 min

Drive Alone

Norton Shores81.0%
Willoughby73.3%

Public Transit

Norton Shores0.1%
Willoughby0.7%

Bicycle

Norton Shores0.2%
Willoughby0.1%

Work from Home

Norton Shores9.7%
Willoughby14.9%

Airports

Norton Shores0
Willoughby0

Cities Similar to Norton Shores, MI

Compare Norton Shores against its closest statistical matches across demographics, income, crime, health, and more.

🧬

City Comparison

8-axis fingerprint: population, income, housing, crime, education, age, climate, and cost of living. Click legend items to toggle.

PopulationIncomeHome ValueSafetyEducationMedian AgeClimateCost of Living

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