Income & Economy in Willows, CA
Household income, poverty rates, employment, and economic data — 2023 ACS Data
Income Overview
Source: U.S. Census Bureau ACS (2023)Median Household Income
$78,179
+7% vs national
Per Capita Income
$32,606
-12% vs national
Poverty Rate
15.3%
+13% vs national
Gini Index
0.3805
0 = perfect equality
Unemployment
9.4%
+81% vs national
SNAP Recipients
14.7%
of households
How Willows Compares
Source: Census ACS (2023)Willows vs Similar Cities
Source: Census ACS (2023)Compared to cities with under 10,000 residents. Willows is highlighted.
Median Household Income
Per Capita Income
Poverty Rate
Unemployment Rate
Where Do You Stack Up?
Enter your household income to see how you compare to other households in Willows. The median household income here is $78,179.
Income Distribution
Source: U.S. Census Bureau ACS (2023)Employment Snapshot
Source: U.S. Census Bureau ACS (2023)Unemployment Rate
9.4%
+24% vs CA avg
Labor Force
3,407
Employed
3,086
How People Get to Work
Source: Census ACS (2023)Employment by Sector
Source: Census ACS (2023)Education & Workforce
Source: U.S. Census Bureau ACS (2023)Bachelor's Degree+
13.6%
of adults 25+
High School Diploma+
34.6%
of adults 25+
Median Age
35.0
Work from Home
6.2%
of workers
The median household income in Willows, CA is $78,179, which is 6.8% above the national average of $73,224. Per capita income is $32,606. The poverty rate of 15.3% is higher than the CA state average of 13.0%. The Gini index of income inequality is 0.3805, where 0 represents perfect equality and 1 represents maximum inequality. The unemployment rate is 9.4%, compared to the state average of 7.6%. 13.6% of adults hold a bachelor's degree or higher.