Santa Rosa, CA — City Data, Demographics & Statistics
Sonoma County · California
City DNA
A unique fingerprint for Santa Rosa based on 8 key metrics — compared to averages.
Quick Stats
Population
177,216
2023 ACS
Median Income
$97,410
2023
Median Home Value
$685,000
2023
Median Rent
$2,084
2023
Median Age
40.5
Unemployment
5.5%
Cost of Living Index
184.9
100 = national avg
Santa Rosa is a city in Sonoma County, California, with a population of 177,216 according to the 2023 American Community Survey. Santa Rosa is one of the communities in California.
The median household income in Santa Rosa is $97,410, and the median home value is $685,000. The cost of living index is 184.9 (where 100 = national average), and the median rent is $2,084 per month. The unemployment rate is 5.5%, and the median age is 40.5 years.
People & Demographics
Source: U.S. Census Bureau ACS (2023)Population
Total Population
177,216
Male
86,188
48.6%
Female
91,028
51.4%
Median Age
40.5
Age Distribution
Education & Household
Bachelor's or Higher
24.8%
High School or Higher
38.5%
Foreign Born
20.8%
Veterans
3.6%
Married
39.8%
Avg Household Size
2.5
Marital Status by Age
Race & Ethnicity
Diversity Index
0.494
Simpson's Index (0-1)
Largest Group
White
56.2%
Foreign Born
20.8%
Hispanic/Latino Ethnicity
Hispanic/Latino is an ethnicity, not a race. People of any race can identify as Hispanic. This percentage overlaps with the racial categories above.
Hispanic/Latino
35.8%
63,372 people
Not Hispanic/Latino
64.2%
Hispanic/Latino Detail
Source: U.S. Census Bureau ACS (2023)Asian Detail
Source: U.S. Census Bureau ACS (2023)Native Hawaiian & Pacific Islander Detail
Source: U.S. Census Bureau ACS (2023)American Indian & Alaska Native Detail
Source: U.S. Census Bureau ACS (2023)Languages Spoken
Total Speakers (5+)
168,525
English Only
65.7%
#1 Non-English Language
Spanish
44,340 speakers
Limited English
15.1%
Language Distribution
English Proficiency
Speaks English Very Well
84.9%
Limited English Proficiency
15.1%
Veterans & Military
Total Veterans
6,365
3.6% of population
Disability Rate
22.5%
1,433 with disability
Veteran Median Income
$60,344
Unemployment Rate
2.8%
Period of Service
Veteran Age Distribution
Male Veterans
5,798
91.1%
Female Veterans
567
8.9%
Veteran vs Non-Veteran Income
Veteran Income
$60,344
Non-Veteran Income
$47,743
Difference
$12,601
26.4% higher
Disability Status
With Disability
1,433
Without Disability
4,932
Disability Rate
22.5%
Ancestry & Heritage
Total Reporting Ancestry
108,005
#1 Ancestry
German
11.1% (19,651)
#2 Ancestry
English
10.4% (18,513)
#3 Ancestry
Irish
10.1% (17,894)
Top 20 Ancestries
Source: U.S. Census Bureau ACS (2023)Families & Households
Total Households
68,234
Family Households
42,524
62.3%
Married Couples
30,771
45.1%
Non-Family Households
25,710
37.7%
Single Mother Households
7,803
11.4%
Single Father Households
3,950
5.8%
Living Alone
19,126
28.0%
Children Under 18
Total Children
31,945
In Married Couple
21,551
67.5%
With Single Mother
6,998
21.9%
With Single Father
3,396
10.6%
Family Income
Median Family Income
$115,964
Married Couple Income
$134,460
Single Mother Income
$73,503
Single Father Income
$82,786
Avg Family Size
2.5
Avg Non-Family Size
2.6
Grandparents w/ Grandchildren
3,031
Grandparents Responsible
913
Economy
Source: U.S. Census Bureau ACS (2023)Income Overview
Median Household Income
$97,410
+33% vs national
Per Capita Income
$50,520
+36% vs national
Poverty Rate
9.5%
-30% vs national
Gini Index
0.4484
0 = perfect equality
Unemployment
5.5%
+5% vs national
SNAP Recipients
9.1%
of households
How Santa Rosa Compares
Santa Rosa vs Similar Cities
Compared to cities with 100,000 - 250,000 residents. Santa Rosa is highlighted.
Median Household Income
Santa Rosa, CA has a median household income of $97,410, making it the 5,230th highest median household income out of 28,123 cities in our database. This means that Santa Rosa has a higher median household income than 81% of all the cities we measured.
Per Capita Income
Santa Rosa, CA has a per capita income of $50,520, making it the 4,377th highest per capita income out of 28,123 cities in our database. This means that Santa Rosa has a higher per capita income than 84% of all the cities we measured.
Poverty Rate
Santa Rosa, CA has a poverty rate of 9.5%, making it the 17,351st highest poverty rate out of 31,262 cities in our database. This means that Santa Rosa has a higher poverty rate than 44% of all the cities we measured.
Unemployment Rate
Santa Rosa, CA has a unemployment rate of 5.5%, making it the 10,469th highest unemployment rate out of 31,012 cities in our database. This means that Santa Rosa has a higher unemployment rate than 66% of all the cities we measured.
Where Do You Stack Up?
Enter your household income to see how you compare to other households in Santa Rosa. The median household income here is $97,410.
Income Distribution
Employment Snapshot
Unemployment Rate
5.5%
-28% vs CA avg
Labor Force
96,708
Employed
91,190
How People Get to Work
Employment by Sector
Education & Workforce
Bachelor's Degree+
24.8%
of adults 25+
High School Diploma+
38.5%
of adults 25+
Median Age
40.5
Work from Home
10.5%
of workers
Top Occupations & Wages
Source: Bureau of Labor Statistics OEWS (2024)
Data represents the Santa Rosa-Petaluma, CA metro area
Highest-Paying Job
Registered Nurses
Top Median Wage
$172.4K
per year
Occupations Tracked
20
Cost of Living
Overall Index
184.9
100 = national avg
+84.9 vs national average
Living Wage (1 Adult)
$81,354
per year
Living Wage (Family of 4)
$192,292
per year
Cost Index by Category
100 = national average. Higher = more expensive.
Fair Market Rent
Source: HUD
1 Bedroom
$2,155
per month
2 Bedroom
$2,827
per month
The median household income in Santa Rosa, CA is $97,410, which is 33.0% above the national average of $73,224. Per capita income is $50,520. The poverty rate of 9.5% is lower than the CA state average of 13.0%. The Gini index of income inequality is 0.4484, where 0 represents perfect equality and 1 represents maximum inequality. The unemployment rate is 5.5%, compared to the state average of 7.6%. The labor force is 96,708. 24.8% of adults hold a bachelor's degree or higher. About 73.0% of workers drive alone to work. The overall cost of living index is 184.9, which is 84.9% above the national average. Housing costs are above the national average at an index of 270.6. A single adult needs to earn approximately $81,354 per year to cover basic expenses.
Housing & Real Estate
Market SnapshotRedfin — January 2026
Median Sale Price
$680,000
Median List Price
$725,875
Price Per Sq Ft
$430
Days on Market
69
Active Inventory
253
Months of Supply
3.1
Seller's market
Zillow Home Value
$700,246
ZHVI — January 2026
Zillow Rent Index
$2,525
ZORI — January 2026
Market CompetitivenessRedfin
Sold Above List
17.3%
Off Market in 2 Weeks
35.3%
Sale-to-List Ratio
98.4%
Buyer's market
Price TrendsRedfin
Market ActivityRedfin
Homes Sold
81
New Listings
126
Pending Sales
102
Price Per Square FootRedfin
Median Sale $/SF
$430
Median List $/SF
$453
House Price IndexFHFA
How much have housing prices increased in Santa Rosa, CA? According to the Federal Housing Finance Agency (FHFA) House Price Index for the Santa Rosa-Petaluma, CA metro area, home prices have risen 630.8% over the past 40 years. Over 20 years, prices grew 38.7%. The 10-year growth rate is 56.0%. Over the last 5 years, prices increased 23.5%. In the most recent 2-year period, the index rose 4.0%. The FHFA HPI tracks average price changes in repeat sales or refinancings of single-family properties with conforming mortgages. Because this is a metro-level index, it reflects the broader Santa Rosa-Petaluma, CA housing market rather than Santa Rosa alone.
Metro area: Santa Rosa-Petaluma, CA
Santa Rosa vs Similar CitiesCensus ACS / Redfin
Compared to cities with 100,000 - 250,000 residents. Santa Rosa is highlighted.
Median Home Value
Santa Rosa, CA has a median home value of $685,000, making it the 1,548th highest median home value out of 27,993 cities in our database. This means that Santa Rosa has a higher median home value than 94% of all the cities we measured.
Median Rent
Santa Rosa, CA has a median rent of $2,084, making it the 1,436th highest median rent out of 22,337 cities in our database. This means that Santa Rosa has a higher median rent than 94% of all the cities we measured.
Median Price Per Sq Ft
Santa Rosa, CA has a price per square foot of $430, making it the 1,628th highest price per square foot out of 20,748 cities in our database. This means that Santa Rosa has a higher price per square foot than 92% of all the cities we measured.
Rent Burden
Santa Rosa, CA has a rent burden of 25.7%, making it the 3,008th highest rent burden out of 21,928 cities in our database. This means that Santa Rosa has a higher rent burden than 86% of all the cities we measured.
Census Housing DataU.S. Census Bureau ACS 2023
Median Home Value
$685,000
Median Rent
$2,084
Total Housing Units
70,961
Vacancy Rate
3.8%
Owner Occupied
56.2%
Renter Occupied
43.8%
Median Property Tax
$4,938
per year
Monthly Cost (w/ Mortgage)
$2,198
Housing Types
Property TaxU.S. Census Bureau ACS 2023
Median Property Tax
$4,938
per year
Effective Tax Rate
0.72%
of home value
Median Home Value
$685,000
Estimated Mean Tax
$5,329
The effective property tax rate is calculated by dividing the median annual property tax ($4,938) by the median home value ($685,000). In Santa Rosa, CA, this works out to an effective rate of 0.72%. This is below the national average of approximately 1.1%.
The current median sale price in Santa Rosa, CA is $680,000 according to Redfin data. Homes spend a median of 69 days on the market. 17.3% of homes sold above asking price. The market has 3.1 months of supply. The median price per square foot is $430. Zillow's observed rent index is $2,525/month. About 56.2% of housing units are owner-occupied. The median year homes were built is 1980. There are 70,961 total housing units. Homeowners pay a median annual property tax of $4,938. The effective tax rate is 0.72%, below the national average.
Crime Overview
Source: FBI Crime Data Explorer (2024)Violent Crime Rate
3.43
per 1,000 residents
+32% vs national
Property Crime Rate
13.20
per 1,000 residents
-23% vs national
Total Crimes
2,912
2024
Violent Clearance
49%
cases solved
Property Clearance
17%
cases solved
YoY Change
+3.6%
violent crime rate
worsening vs 2023
How Santa Rosa Compares
Source: FBI (2024)Santa Rosa vs Similar Cities
Source: FBI (2024)Compared to cities with 100,000 - 250,000 residents. Santa Rosa is highlighted in green.
Violent Crime Rate (per 1,000)
Property Crime Rate (per 1,000)
Murder Rate (per 1,000)
Crime Rate Trends
Source: FBICrime Composition
Source: FBI (2024)Violent Crime Breakdown
Property Crime Breakdown
Crime Clearance (Solve) Rates
Source: FBI (2024)Santa Rosa police solve 100% of murder cases but only 8% of rape cases.
Weapon Used in Violent Crime
Source: FBI (2024)Crime Breakdown
Source: FBI Crime Data Explorer (2024)| Crime Type | Category | Count | Rate per 1K | Clearance % |
|---|---|---|---|---|
| Murder | Violent | 2 | 0.01 | 100.0% |
| Rape | Violent | 118 | 0.67 | 8.5% |
| Robbery | Violent | 117 | 0.67 | 45.3% |
| Aggravated Assault | Violent | 363 | 2.07 | 63.4% |
| Burglary | Property | 405 | 2.31 | 19.3% |
| Larceny/Theft | Property | 1,610 | 9.19 | 16.7% |
| Motor Vehicle Theft | Property | 297 | 1.70 | 13.5% |
Santa Rosa, CA reported 600 violent crimes and 2,312 property crimes in 2024. The violent crime rate of 3.43 per 1,000 residents is 31.8% above the national average of 2.60 per 1,000. Law enforcement cleared 49% of violent crimes. Larceny/theft accounts for 1,610 of the property crime reports. Firearms were involved in 12.4% of aggravated assaults. Violent crime has been trending upward.
Crime History
Source: FBI| Year | Violent | Property | Violent Rate | Property Rate |
|---|---|---|---|---|
| 2024 | 600 | 2,312 | 3.43 | 13.20 |
| 2023 | 585 | 2,598 | 3.31 | 14.69 |
| 2022 | 600 | 2,422 | 3.41 | 13.76 |
| 2020 | 913 | 2,838 | 5.16 | 16.04 |
| 2019 | 857 | 2,874 | 4.82 | 16.16 |
| 2018 | 823 | 3,118 | 4.67 | 17.68 |
| 2017 | 722 | 3,245 | 4.09 | 18.40 |
| 2016 | 658 | 3,010 | 3.73 | 17.07 |
| 2015 | 606 | 4,311 | 3.45 | 24.53 |
School Shootings
Source: The Washington PostTotal Incidents
1
Total Killed
0
Total Injured
1
| Date | School | Killed | Injured | Type | Weapon |
|---|---|---|---|---|---|
| Oct 22, 2019 | Ridgway High School | 0 | 1 | targeted | nan |
Data from The Washington Post, licensed under CC BY-NC-SA 4.0.
Natural Hazard Risk
Source: FEMA National Risk IndexRisk Score
99.1
Relatively High
Expected Annual Loss
99.2
Score (0-100)
Social Vulnerability
29.8
Score (0-100)
Community Resilience
66.2
Score (0-100)
Scores range from 0 (lowest risk) to 100 (highest risk) relative to all U.S. communities. Data from FEMA National Risk Index.
Disaster History & Federal Spending
Source: FEMATotal Declarations
36
Public Assistance
$165.8M
Individual Assistance
$11.5M
Most Common Type
Fire
11 declarations
Public Assistance by Category
| Disaster | Type | Date | PA $ | IA $ |
|---|---|---|---|---|
| Severe Winter Storms, Straight-line Wind… → | Severe Storm | Apr 2023 | $1.4M | — |
| Severe Winter Storms, Flooding, Landslid… → | Flood | Mar 2023 | — | — |
| Severe Winter Storms, Flooding, Landslid… → | Flood | Jan 2023 | $5.8M | — |
| Severe Winter Storms, Flooding, and Muds… → | Flood | Jan 2023 | — | — |
| Wildfires → | Fire | Oct 2020 | $4.6M | $587K |
| Glass Fire → | Fire | Sep 2020 | — | — |
| Wildfires → | Fire | Aug 2020 | $6.1M | $69K |
| Lnu Lightning Fire Complex → | Fire | Aug 2020 | — | — |
| Covid-19 Pandemic → | Biological | Mar 2020 | $45.2M | $694K |
| Covid-19 → | Biological | Mar 2020 | — | — |
| Kincade Fire → | Fire | Oct 2019 | — | — |
| Severe Winter Storms, Flooding, Landslid… → | Severe Storm | May 2019 | $16.9M | — |
| Wildfires → | Fire | Oct 2017 | $58.8M | $9.8M |
| Tubbs Fire → | Fire | Oct 2017 | — | — |
| Partrick Fire → | Fire | Oct 2017 | — | — |
| Nuns Fire → | Fire | Oct 2017 | — | — |
| Severe Winter Storms, Flooding, and Muds… → | Flood | Apr 2017 | $3.1M | — |
| Severe Winter Storms, Flooding, and Muds… → | Severe Storm | Feb 2017 | $3.3M | — |
| Valley Fire → | Fire | Sep 2015 | — | — |
| Wildfires → | Fire | Jun 2008 | $58K | — |
Showing 20 of 39 disasters
PA = FEMA Public Assistance (infrastructure recovery). IA = Individual Assistance (homeowner/renter aid).
Flood Insurance (NFIP)
Source: FEMA NFIPTotal Claims
7,402
Total Claims Paid
$132,042,449
Avg Claim Payout
$17,839
County-level NFIP data from FEMA National Flood Insurance Program.
Hazard Mitigation
Source: FEMA Hazard Mitigation AssistanceMitigation Projects
89
Federal Funding
$64,219,128
Properties Protected
539
Avg Benefit-Cost Ratio
3.13
BCR
Top Mitigation Project Types
| Project Type | Projects | Federal $ |
|---|---|---|
| 202.1: Elevation of Private Structures - Riverine | 12 | $27,521,674 |
| 91.3: Local Multihazard Mitigation Plan - UPDATE | 10 | $741,245 |
| 401.1: Water and Sanitary Sewer System Protective Measures | 6 | $8,395,544 |
| 601.1: Generators | 6 | $2,076,028 |
| 600.1: Warning Systems (as a Component of a Planned, Adopted, and Exercised Risk Reduction Plan) | 4 | $784,904 |
Federally funded projects to reduce future disaster risk. Only includes completed or obligated projects.
Santa Rosa has a relatively high overall natural hazard risk rating according to FEMA's National Risk Index. The top hazard risks are landslide, earthquake, drought. The area has had 36 federal disaster declarations. The most common disaster type is fire (11 declarations). 7,402 flood insurance claims have been filed in the area. FEMA has obligated $165,791,022 in public assistance recovery funding. $11,513,837 has been distributed in individual assistance to disaster-affected residents. 89 hazard mitigation projects have been funded to reduce future risk.
Health
Community Health
Source: CDC PLACES
Obesity Rate
26.5%
9.6pp below the national average
Depression Rate
23.2%
near the national average
Diabetes Rate
10.4%
1.5pp below the national average
Uninsured Rate
10.4%
near the national average
Health Scorecard
Higher scores indicate better health outcomes relative to the national average (50 = average)
Health Outcomes
Age-adjusted prevalence rates. Green bars indicate rates below the national average; red indicates above.
High Cholesterol
33.6%
Arthritis
22.9%
Cancer (excl. skin)
8.2%
Teeth Lost (65+)
9.3%
Health Risk Behaviors
Prevention & Screening
Green bars indicate rates above the national average (more preventive care); red indicates below.
Mental Health & Wellbeing
Frequent Mental Distress
16.7%
14+ days in past month
Depression
23.2%
Loneliness
33.0%
Lack of Support
25.1%
Disability Prevalence
Any Disability
30.0%
Mobility
13.8%
Cognitive
14.5%
Hearing
6.3%
Vision
5.1%
Self-Care
3.7%
Independent Living
8.1%
Health-Related Social Needs
Prevalence of social risk factors affecting community health
Santa Rosa has an obesity rate of 26.5%, which is 9.6pp below the national average. The depression rate is 23.2%, near the national average. About 10.4% of adults lack health insurance. 71.7% of residents had an annual checkup in the past year.
Nearby Hospitals
Source: CMS Hospital Compare
Nearest Hospitals
5
With Emergency Services
5
Avg CMS Rating
3.3 / 5
Nearest Hospital
2.1 mi
Providence Santa Rosa Memorial...
| Hospital | Distance | Type | Rating | ER |
|---|---|---|---|---|
| Providence Santa Rosa Memorial Hospital | 2.1 mi | Acute Care Hospitals | 2/5 | Yes |
| Aurora Behavioral Healthcare-Santa Rosa, Llc | 4.7 mi | Psychiatric | — | Yes |
| Sutter Santa Rosa Regional Hospital | 4.8 mi | Acute Care Hospitals | 4/5 | Yes |
| Kaiser Foundation Hospital-Santa Rosa | 4.8 mi | Acute Care Hospitals | 4/5 | Yes |
| Healdsburg Hospital | 15.7 mi | Critical Access Hospitals | — | Yes |
Climate & Environment
Water Systems
Source: EPA SDWISWater Systems
39
Pop. Served
186,133
Violations (5yr)
9
| System Name | Pop. Served | Violations (5yr) |
|---|---|---|
| SANTA ROSA, CITY OF | 175,396 | 0 |
| PENNGROVE WATER COMPANY (PUC) | 1,742 | 0 |
| SONOMA COUNTY CSA 41-FITCH MOUNTAIN | 1,265 | 0 |
| KENWOOD VILLAGE WATER COMPANY (PUC) | 1,029 | 0 |
| CANON MANOR WATER SYSTEM | 805 | 0 |
| WILLOWSIDE MUTUAL WATER COMPANY | 448 | 0 |
| BENNETT RIDGE MUTUAL WATER COMPANY | 439 | 0 |
| SONOMA COUNTY CSA 41-SALMON CREEK | 427 | 0 |
| LEISURE MOBILE HOME PARK | 410 | 0 |
| SONOMA COUNTY CSA 41-JENNER | 406 | 0 |
| HOLLAND HEIGHTS MUTUAL WATER COMPANY | 300 | 0 |
| BRANGER MUTUAL WATER COMPANY, INC. | 300 | 1 |
| SONOMA COUNTY CSA 41-FREESTONE | 290 | 0 |
| NORTH STAR MOBILE HOME PARK | 221 | 0 |
| MOBILE HOME ESTATES | 210 | 1 |
| JAMES COURT WATER SYSTEM | 208 | 0 |
| EL PORTAL MOBILE ESTATES | 200 | 1 |
| YULUPA MUTUAL WATER COMPANY | 200 | 0 |
| RANDAL'S RANCHETTE MUTUAL WATER COMPANY | 200 | 1 |
| SHAMROCK MOBILE HOME PARK | 188 | 0 |
| CASPAR SOUTH SERVICE COMPANY | 188 | 0 |
| SONOMA MOUNTAIN COUNTY WATER DISTRICT | 181 | 0 |
| Kashia | 153 | 0 |
| SUNSET PARK COMMUNITY | 141 | 1 |
| END-O-VALLEY MUTUAL WATER COMPANY | 129 | 0 |
| PARK ROYAL MUTUAL WATER COMPANY | 75 | 1 |
| WILSHIRE HEIGHTS MUTUAL WATER COMPANY | 70 | 0 |
| BLUE LAKES VILLAGE | 65 | 0 |
| MELITA HEIGHTS MUTUAL WATER COMPANY | 64 | 0 |
| MARK WEST ACRES MWC | 61 | 0 |
| DELORES LANE WATER SYSTEM | 59 | 0 |
| ATHENA TERRACE MUTUAL WATER COMPANY | 50 | 0 |
| SUMMIT VIEW RANCH MUTUAL WATER CO. | 45 | 0 |
| INDIAN CREEK TRAILER PARK | 43 | 2 |
| WEST WATER COMPANY (PUC) | 40 | 0 |
| EVERGREEN RETREAT MHP | 39 | 0 |
| LOCH HAVEN MUTUAL WATER COMPANY | 26 | 0 |
| MARK WEST MEADOWS MUTUAL WATER | 20 | 1 |
| SONOMA COUNTY WATER AGENCY | — | 0 |
There are 39 water systems serving the area. 9 water quality violations have been reported in the past 5 years.
Infrastructure
Commute Overview2023 ACS
Drive Alone
73.0%
-7% vs national
Public Transit
1.1%
+26% vs national
Work From Home
10.5%
+13% vs national
Carpool
11.1%
Walk / Bike
2.9%
combined
How Santa Rosa's Commute ComparesCensus ACS 2023
How People Get to WorkCensus ACS 2023
Commute Mode BreakdownCensus ACS 2023
Traffic Fatalities
Source: NHTSA FARS (2023)Fatalities
1
2023
6-Year Avg
7
fatalities/yr
Pedestrian
1
| Year | Crashes | Fatalities | Alcohol | Pedestrian | Cyclist |
|---|---|---|---|---|---|
| 2023 | 1 | 1 | 0 | 1 | 0 |
| 2022 | 9 | 9 | 0 | 3 | 0 |
| 2021 | 6 | 6 | 0 | 0 | 0 |
| 2020 | 6 | 7 | 1 | 1 | 0 |
| 2019 | 10 | 10 | 5 | 6 | 0 |
| 2018 | 8 | 8 | 3 | 2 | 1 |
Data from NHTSA Fatality Analysis Reporting System (FARS). Includes only crashes involving at least one fatality.
Commute data for Santa Rosa, CA covers travel times and transportation modes. 73.0% of workers drive alone, compared to the national average of 78.7%. 10.5% work from home, which is below the CA state average of 14.0%. Public transit is used by 1.1% of commuters, compared to the national average of 0.9%. 11.1% of workers carpool. 2.3% walk to work. 0.6% commute by bicycle. In 2023, there were 1 traffic fatality from 1 fatal crash. 1 was a pedestrian.
Internet & Broadband Access
Source: Census ACSBroadband Access
94.1%
of households
Cable / Fiber / DSL
82.9%
of households
No Internet
3.7%
of households
Total Households
68,234
Internet Subscription Types
Device Ownership
Source: Census ACSHas Computer
97.0%
of households
Smartphone
90.8%
of households
Desktop / Laptop
86.0%
of households
Tablet
67.9%
of households
Percentage of households with each device type. Data from the U.S. Census Bureau ACS (2023 5-year estimates, tables B28001 & B28002).
Electricity Rates
Source: U.S. Energy Information Administration (2024)Residential Rate
32.0¢
per kWh
+87% vs 100,000 - 250,000 avg
Commercial Rate
25.5¢
per kWh
+89% vs 100,000 - 250,000 avg
Industrial Rate
21.5¢
per kWh
+119% vs 100,000 - 250,000 avg
Avg Monthly Bill
$161
residential
+13% vs 100,000 - 250,000 avg
87% above the national average of 17.1¢/kWh
Residential electricity in California averages 32.0¢ per kWh, compared to the national average of 17.1¢. The average monthly electric bill is $161. State-level averages from EIA Electric Sales & Revenue data (2024).
Santa Rosa vs Similar Cities
Source: EIA (2024)Comparing electricity rates with randomly selected cities of similar population (100,000 - 250,000). Each city represents its state's average rate.
Residential Rate (¢/kWh)
Commercial Rate (¢/kWh)
Industrial Rate (¢/kWh)
Average Monthly Bill
Water Systems
Source: EPA SDWISWater Systems
39
Population Served
186,133
Violations (5yr)
9
| System Name | Type | Source | Pop. Served | Violations |
|---|---|---|---|---|
| SANTA ROSA, CITY OF | Community | Ground water | 175,396 | 0 |
| PENNGROVE WATER COMPANY (PUC) | Community | Purchased ground water | 1,742 | 0 |
| SONOMA COUNTY CSA 41-FITCH MOUNTAIN | Community | Purchased ground water | 1,265 | 0 |
| KENWOOD VILLAGE WATER COMPANY (PUC) | Community | Ground water | 1,029 | 0 |
| CANON MANOR WATER SYSTEM | Community | Ground water | 805 | 0 |
| WILLOWSIDE MUTUAL WATER COMPANY | Community | Ground water | 448 | 0 |
| BENNETT RIDGE MUTUAL WATER COMPANY | Community | Ground water | 439 | 0 |
| SONOMA COUNTY CSA 41-SALMON CREEK | Community | Surface water | 427 | 0 |
| LEISURE MOBILE HOME PARK | Community | Ground water | 410 | 0 |
| SONOMA COUNTY CSA 41-JENNER | Community | Surface water | 406 | 0 |
| HOLLAND HEIGHTS MUTUAL WATER COMPANY | Community | Ground water | 300 | 0 |
| BRANGER MUTUAL WATER COMPANY, INC. | Community | Ground water | 300 | 1 |
| SONOMA COUNTY CSA 41-FREESTONE | Community | Surface water | 290 | 0 |
| NORTH STAR MOBILE HOME PARK | Community | Ground water | 221 | 0 |
| MOBILE HOME ESTATES | Community | Ground water | 210 | 1 |
| JAMES COURT WATER SYSTEM | Community | Ground water | 208 | 0 |
| EL PORTAL MOBILE ESTATES | Community | Ground water | 200 | 1 |
| YULUPA MUTUAL WATER COMPANY | Community | Ground water | 200 | 0 |
| RANDAL'S RANCHETTE MUTUAL WATER COMPANY | Community | Ground water | 200 | 1 |
| SHAMROCK MOBILE HOME PARK | Community | Ground water | 188 | 0 |
| CASPAR SOUTH SERVICE COMPANY | Community | Ground water under influence of surface water | 188 | 0 |
| SONOMA MOUNTAIN COUNTY WATER DISTRICT | Community | Ground water | 181 | 0 |
| Kashia | Community | Surface water | 153 | 0 |
| SUNSET PARK COMMUNITY | Community | Ground water | 141 | 1 |
| END-O-VALLEY MUTUAL WATER COMPANY | Community | Ground water | 129 | 0 |
| PARK ROYAL MUTUAL WATER COMPANY | Community | Ground water | 75 | 1 |
| WILSHIRE HEIGHTS MUTUAL WATER COMPANY | Community | Ground water | 70 | 0 |
| BLUE LAKES VILLAGE | Community | Ground water | 65 | 0 |
| MELITA HEIGHTS MUTUAL WATER COMPANY | Community | Ground water | 64 | 0 |
| MARK WEST ACRES MWC | Community | Ground water | 61 | 0 |
| DELORES LANE WATER SYSTEM | Community | Ground water | 59 | 0 |
| ATHENA TERRACE MUTUAL WATER COMPANY | Community | Ground water | 50 | 0 |
| SUMMIT VIEW RANCH MUTUAL WATER CO. | Community | Ground water | 45 | 0 |
| INDIAN CREEK TRAILER PARK | Community | Surface water | 43 | 2 |
| WEST WATER COMPANY (PUC) | Community | Ground water | 40 | 0 |
| EVERGREEN RETREAT MHP | Community | Ground water | 39 | 0 |
| LOCH HAVEN MUTUAL WATER COMPANY | Community | Ground water | 26 | 0 |
| MARK WEST MEADOWS MUTUAL WATER | Community | Ground water | 20 | 1 |
| SONOMA COUNTY WATER AGENCY | Community | Ground water | 0 | 0 |
94.1% of households in Santa Rosa have broadband internet access. 82.9% have cable, fiber, or DSL service. 8.7% rely solely on cellular data without a wired connection. 3.7% of households have no internet access. 5.7% use only a smartphone without a desktop or laptop. The area is served by 39 water systems, providing water to 186,133 people. A total of 9 water quality violations have been recorded over the past 5 years.
Politics & Government
County-level data: Election results are reported at the county level. Santa Rosa is located in Sonoma County, CA. Results reflect all voters in the county, not just those in Santa Rosa.
Election Overview
Source: Sonoma County (2024)2024 Winner
Democrat
Dem Votes
179,600
71.4%
GOP Votes
63,426
25.2%
Total Votes
251,426
Margin
D+46.2%
Shift from 2020
R+5.3pp
vs prior election
Election History
Source: County-Level Election Results| Year | Dem Votes | GOP Votes | Total | Dem % | GOP % | Margin |
|---|---|---|---|---|---|---|
| 2024 | 179,600 | 63,426 | 251,426 | 71.4% | 25.2% | D+46.2 |
| 2020 | 199,938 | 61,825 | 268,252 | 74.5% | 23.1% | D+51.5 |
| 2016 | 116,027 | 37,421 | 164,060 | 70.7% | 22.8% | D+47.9 |
In the 2024 presidential election, Sonoma County recorded 251,426 total votes. Democrats won the county with 71.4% of the vote compared to 25.2% for Republicans, a margin of D+46.2%. Compared to 2020, the margin shifted R+5.3pp from the previous election. Since 2016, Sonoma County has shifted 1.7 percentage points toward Republicans.
Public Records Request
Source: cityofsantarosaca.nextrequest.comSubmit a public records request to Santa Rosa — Uses NextRequest portal.
Nonprofits Overview
Source: IRS Exempt Organizations BMFTotal Nonprofits
991
Total Assets
$2.8B
Total Income
$1.5B
Per 10K Residents
55.9
nonprofits
-1.5% vs peers avg
Orgs with >$1M Assets
148
Median Assets
$304K
Oldest Active
1937
ruling year
Newest Org
2026
ruling year
Nonprofits by Category
Source: IRS / NTEE ClassificationTop 10 hold $1.4B of $2.8B total
Nonprofit Size Distribution
Source: IRS Exempt Organizations BMFNumber of nonprofits by total asset size
When Were Nonprofits Founded?
Source: IRS Ruling DateNumber of currently active nonprofits by founding decade
Nonprofits per 10K Residents vs Similar Cities
Source: IRS BMF + Census ACSCompared to cities with population 100,000 - 250,000
Largest Nonprofits in Santa Rosa
Source: IRS Exempt Organizations BMFSanta Rosa, CA has 991 registered 501(c)(3) nonprofit organizations with combined assets of $2.8B. The most common category is Education, with 130 organizations. 148 nonprofits have assets exceeding $1 million. That works out to 55.9 nonprofits per 10,000 residents. The oldest active nonprofit dates back to 1937.
SBA Lending Overview
Source: SBA FOIA Loan-Level DataTotal SBA Loans
1,733
Total Approved
$768.2M
Jobs Supported
15,262
Per 10K Residents
97.8
SBA loans
+35.5% vs peers avg
Unique Lenders
127
Top Lender
Columbia Bank
204 loans
Top Industry
Health Care & Social Assistance
Data Span
1992–2026
Loan Program Breakdown
Source: SBA FOIALoans
1,405
Total Amount
$563.3M
Avg Loan
$400,902
Median Loan
$200,000
SBA Guaranteed
$420.6M(75%)
Jobs Supported
11,436
Loans
328
Total Amount
$204.9M
Avg Loan
$624,762
Median Loan
$464,000
Recent Activity (Last 5 Years)
Source: SBA FOIARecent Loans
277
16% of all-time total
Recent Amount
$188.7M
25% of all-time total
Avg Recent Loan
$681,058
Top Industries Funded
Source: SBA FOIA / NAICS CodesSBA Loans per 10K Residents vs Similar Cities
Source: SBA FOIA + Census ACSCompared to cities with population 100,000 - 250,000
Top SBA Borrowers
Source: SBA FOIA| Business | Loans | Amount |
|---|---|---|
| Rnik Llc | 2 | $6.5M |
| Cle Petrol Cleveland Inc. | 2 | $6.2M |
| Pni Sensor Corporation | 6 | $5.7M |
| Rudra Investments, Llc | 1 | $5.0M |
| G. Hartley Inc | 1 | $5.0M |
| Mehar Car Wash Llc | 1 | $5.0M |
| Pci Holdings Iii Inc. | 1 | $5.0M |
| C and C Wine Services Inc. | 1 | $5.0M |
| Sugarloaf Ventures Lp | 1 | $5.0M |
| Sports City Santa Rosa, Llc | 1 | $5.0M |
Santa Rosa, CA has received 1,733 SBA loans totaling $768.2M in approved funding between 1992 and 2026. The 7(a) program accounts for 1,405 loans (81% of the total), supporting 11,436 jobs. The 504 program, focused on real estate and large equipment, has funded 328 loans totaling $204.9M. The most common industry receiving SBA funding is Health Care & Social Assistance. The most active SBA lender in Santa Rosa is Columbia Bank with 204 loans. That works out to 97.8 SBA loans per 10,000 residents.
ZIP Code Overview
Source: Census ACSZIP Codes
14
Total Population
328,933
Avg Median Income
$118,860
Avg Home Value
$812,064
ZIP Code Details
Source: Census ACS| ZIP Code | Population | Median Income | Home Value | Median Rent | Area (sq mi) |
|---|---|---|---|---|---|
| 94928 | 46,463 | $96,622 | $634,700 | $2,211 | 7.8 |
| 94931 | 9,320 | $103,105 | $788,200 | $1,780 | 7.7 |
| 94951 | 3,628 | $116,093 | $1,213,100 | $2,178 | 12.9 |
| 95401 | 36,842 | $93,513 | $628,900 | $1,978 | 20.9 |
| 95403 | 45,570 | $94,480 | $651,900 | $2,215 | 21.5 |
| 95404 | 37,317 | $102,802 | $865,900 | $1,890 | 75.4 |
| 95405 | 22,811 | $117,931 | $749,700 | $2,315 | 5.0 |
| 95407 | 42,135 | $82,807 | $603,300 | $1,822 | 21.6 |
| 95409 | 25,960 | $105,736 | $807,800 | $2,346 | 35.0 |
| 95439 | 708 | $165,216 | $817,800 | N/A | 2.7 |
| 95444 | 748 | $210,650 | $865,500 | N/A | 0.3 |
| 95452 | 1,388 | $134,293 | $969,200 | $2,969 | 16.4 |
| 95472 | 28,588 | $109,775 | $995,200 | $1,918 | 70.3 |
| 95492 | 27,455 | $131,022 | $777,700 | $2,149 | 19.8 |
Santa Rosa, CA has 14 ZIP codes with a combined population of 328,933. The average median household income across all ZIP codes is $118,860. The average median home value is $812,064. The average median monthly rent is -$95,236,254.
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